Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations and services to power marketing.

Ad Tips & Best Practices

Compare Ads

Resources

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Create ad

LinkedIn is where video goes to work

Influence decisions, accelerate demand and drive measurable business impact with video marketing on LinkedIn.

 

Start exploring:

Why video means business on LinkedIn

On LinkedIn, your video reaches people in a business mindset.
 

Engage high-intent audiences and the full buying group with content that attracts, builds trust, and drives action.
 

From product demos to thought leadership and customer stories, video on LinkedIn works across the full buying journey to drive measurable business impact.

Make video work harder for your business

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Reach the right audience

75% of B2B marketers say short-form video helps them reach decision makers.
 

Activate with precision

LinkedIn 2025 B2B Marketer Sentiment Research

track performance

Track performance & measure ROI

LinkedIn is the only platform to deliver positive return for B2B marketers at 121% ROAS.
 

Measure with confidence

LinkedIn Benchmarks Report 2026 by Dreamdata

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Maximize cost efficiency

Cost per lead drops by 21% when audiences have been warmed by in-feed Video Ads on LinkedIn.

Create with ease

LinkedIn internal data, 2025

How IBM achieves full-funnel impact with video on LinkedIn

arrow up  56% CPM efficiency

arrow up  190% Lead form completion rate

Take the next step

Create effective videos →

From self recorded clips to premium productions, learn how to capture attention,  build trust and drive action.

Activate the video journey →

Build full funnel campaigns using LinkedIn's video solutions to reach and engage your audiences.

Measure business impact →

Connect video performance to business outcomes like leads and revenue by mastering the right measurement strategy.

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads

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