Build a video activation strategy for full funnel impact

What BrandLink helps us to do is address the fact that our audiences have very low attention span. How do you get advertising in front of them that is as thumb-stopping as possible? BrandLink allows us to run our ads adjacent to tier one publisher content."

By retaining the same budget but allocating the spend differently, we found that LinkedIn s CTV Ads were 11 times more effective in reaching our audiences versus any other channel.”

In a world where attention is becoming harder and harder to capture, we see video as a great tool to convey emotions and drive engagement to any audience. We consider video not just a nice-to-have, but a must-have."

We started to notice that video kept showing it up across touchpoints in our engagement metrics. That's when it became clear that video wasn t just a top of funnel tactic. It s influencing how people understand us. And so our strategy is to keep it on like a slow cooker."

Credibility today comes from people, not brands. Audiences want to follow verifiable humans, not faceless logos. Video allows our employees to show up authentically and Thought Leader Ads give us the targeted reach to turn that authenticity into a revenue driver for our business.”