Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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On-Demand Webinar

Measure ROI Better: 5 Simple Steps to Activate Conversions API

Join Tania Gupta and Krishna Panchal from LinkedIn as they walk you through activating the Conversions API (CAPI) in five simple steps.

What is CAPI? CAPI creates a reliable, secure connection between your first-party marketing data and LinkedIn. This data can include online actions, such as clicks and sign-ups, as well as offline activities, like phone sales and event leads.

What you'll learn:

 

  • B2B Buyer's Journey: Navigate the complex path of offline and online touchpoints

  • Full-Funnel Tracking: Track conversion signals from TOFU to BOFU for complete marketing impact

  • CAPI Fundamentals: Learn how CAPI can send conversion data directly to LinkedIn for better optimization and performance

  • 5-Step Implementation: Create, associate, stream, match, and attribute conversions for complete campaign visibility

  • Common Pitfalls & solutions: Resolve unverified API status, low match rates, and attribution issues

 

Register now to elevate your campaign measurement!

Speakers

Tania Gupta

Tania Gupta

Measurement Analytics Partner Manager,
LinkedIn

Krishna Panchal

Krishna Panchal

Product Marketing Manager,
LinkedIn

Watch Now!

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