Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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On-Demand Webinar

The Art & Science of Video: Data-driven secrets to video that performs

Want to build real confidence with your B2B buyers? Start with video.

 

According to David Walsh, Director of Customer Insights at LinkedIn, video is now the primary language of B2B—driving creation, engagement, and strategic investment.

 

✅ The secret? Make it human.

 

Whether it’s expert-led, emotionally resonant, or culturally sharp—video works best when it centers on people.

 

🎨 LinkedIn research reveals 5 creative themes that drive success—from cultural coding to expert storytelling.

 

And the most powerful lever?

 

Authentic, human storytelling. It builds credibility, sparks connection, and delivers performance.

 

Watch now!

Speaker

David Walsh

David Walsh

Director,
Customer Insights for EMEA & LATAM,
LinkedIn

Watch Now!

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