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Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

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Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Live Webinar

B2B Buying in 2026: AI Research Meets Video Influence

March 19th, 2026
10:30am IST | 1:00pm SGT | 4:00pm AEDT


 

Register Now

B2B buying preference is formed before vendors are engaged

The decision is being shaped by AI tools that determine the shortlist and video content that builds committee-level trust. If you're not legible to AI, you don't get considered. If your story doesn't resonate across the buying group, you don't get chosen.
 

The data makes this urgent:
 

  • 94% of B2B buyers use AI tools during their research
  • 63% of B2B buyers say short-form social video helps inform buying decisions.
  • ~60% of the buyer journey is complete before vendor contact

 

AI discoverability and video-driven trust must work together. Discovery without trust is replaceable. Trust without discovery is invisible.

 

This session is designed for B2B marketing leaders who need to align strategy to how buying groups now research, validate, and form preference.

 

What You Will Take Away:
 

  • Why AI-assisted research and video now shape B2B buyer behaviour and preference
  •  Which go-to-market decisions marketing leaders must make in response
  • How to connect content, proof, and video into one operational go-to-market system

 

Sign up now and save your seat!

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