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Signals to Performance
How B2B marketers are measuring what matters
Signals to Performance
How B2B marketers are measuring what matters
Signals to Performance
How B2B marketers are measuring what matters
About this series
Budgets are tighter, targets are higher, and the business wants proof. This interview series brings together B2B marketing leaders to unpack the real measurement challenges they've faced - and the strategies, tools, and mindset shifts that helped them connect marketing activity to business outcomes.
1.
With B2B deals averaging 180 days with 20+ stakeholders, ClickLearn’s Growth Marketing Manager Dennis Hauge set out to answer one question: can marketing prove revenue impact, not just clicks and leads? By transforming how they track and optimize, ClickLearn provided clear visibility into pipeline and real sales potential beyond leads.
Inside this episode
1. Tracking in a cookieless world
2. A 400% increase in conversions and 240% ROI
3. Proving marketing value to sales and finance
With B2B deals averaging 180 days with 20+ stakeholders, ClickLearn’s Growth Marketing Manager Dennis Hauge set out to answer one question: can marketing prove revenue impact, not just clicks and leads? By transforming how they track and optimize, ClickLearn provided clear visibility into pipeline and real sales potential beyond leads.
Inside this episode
1. Tracking in a cookieless world
2. A 400% increase in conversions and 240% ROI
3. Proving marketing value to sales and finance
2.
How can marketers measure impact in a world where zero-click marketing is the norm and last-touch attribution misses half the story? Hear from Jasper’s Head of Demand Generation & ABM, Noah Jeong, on how better measurement improved the sales and marketing relationship.
How can marketers measure impact in a world where zero-click marketing is the norm and last-touch attribution misses half the story? Hear from Jasper’s Head of Demand Generation & ABM, Noah Jeong, on how better measurement improved the sales and marketing relationship.
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