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On-Demand Webinar | From Data to Decisions:
A strategic framework for smarter B2B marketing
Signals to Performance
How B2B marketers are measuring what matters
Signals to Performance
How B2B marketers are measuring what matters
About this on-demand webinar
Enterprise buying cycles are long and complex, spanning multiple stakeholders, which makes traditional attribution feel incomplete. In this recorded webinar, you’ll learn a modern measurement framework to close the decision confidence gap, including how to prove ROI, optimize leading indicators to grow pipeline, and partner more effectively with Sales, along with insights from B2B leaders at LinkedIn, monday.com, and Vibe.co. Watch now.
The first pillar focuses on outcomes and how to tie marketing investment to business results using the right measurement framework, shared KPIs, and clear executive-ready insights. To bring this to life, Anu Bedi (VP of Measurement, Insights, Data & Analytics at LinkedIn) shares some of her best practices leading enterprise teams.
With B2B deals averaging 180 days with 20+ stakeholders, ClickLearn’s Growth Marketing Manager Dennis Hauge set out to answer one question: can marketing prove revenue impact, not just clicks and leads? By transforming how they track and optimize, ClickLearn provided clear visibility into pipeline and real sales potential beyond leads.
Inside this episode
1. Tracking in a cookieless world
2. A 400% increase in conversions and 240% ROI
3. Proving marketing value to sales and finance
The second pillar is real-time optimization and how using strong data foundations and company- and buying-group signals can help you adjust your strategy well before typical B2B revenue cycles play out. Shai Masot (Strategic Demand & Lead Generation at monday.com) shows how combining your 1P data with LinkedIn’s company-level insights enables real-time measurement of engagement and deal progression.
The third pillar is alignment and how using a shared view of progress can ensure Marketing and Sales act in sync and accelerate deal cycles. Romain Marsal (VP of Growth Marketing at Vibe.co) shows how partnering closely with Sales and maintaining strong alignment drives better revenue outcomes.
Hear from B2B marketing leaders at LinkedIn, monday.com, and Vibe.co as they discuss how to balance long sales cycles with pressure for short‑term measurement, including which metrics help bridge that gap. They also explore the shift to company‑level insights, how it improves connection to pipeline and revenue, and what marketers should do now to stay ahead of where measurement is heading.
You can watch the full webinar recording end-to-end here.
How can marketers measure impact in a world where zero-click marketing is the norm and last-touch attribution misses half the story? Hear from Jasper’s Head of Demand Generation & ABM, Noah Jeong, on how better measurement improved the sales and marketing relationship.
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