Challenge
SAP is a global leader in enterprise application software with over 200 million users worldwide. Sales leadership understood that it takes more than technology to gain competitive advantage. Instead, they focused on training their teams in a “Train the Trainer” program on digital selling best practices and behaviors using LinkedIn Sales Navigator. This scalable program started with a small pilot back in 2014 and has grown rapidly to include more than 35 regional program leads, 250 trainers and over 14,000 people trained worldwide.