Al-Futtaim: Embracing the Power of Employer Brand through LinkedIn

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"Our hiring managers report an increase of 18% in satisfaction with the TA team. For us, LinkedIn is so much more than just a recruitment site - it's a site to build our brand and make our employees our brand ambassadors"

Louise Button, Talent Acquisition Operations Manager & Project Manager for Internal Mobility, Social Media & Assessments at Al-Futtaim Group.

Company Profile

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.
Al-Futtaim operates through more than 200 companies across sectors as diverse as Automotive, Retail, Real Estate and Financial services.

42,000 Employees
in 30 countries

Al-Futtaim's Goals with LinkedIn

  • Attract top talent in the region

    Attract top talent in the region

  • Build a best in class in-house recruitment team

    Build a best in class in-house recruitment team

  • Become an employer of choice

    Become an employer of choice

Results

  • Saved more than 4M AED in one year

    Saved more than 4M AED in one year

  • Hired 15% of their senior roles through LinkedIn

    Hired 15% of their senior roles through LinkedIn

  • Assigned a dedicated social media manager focusing on content marketing for talent acquisition and employer branding  on LinkedIn

    Assigned a dedicated social media manager focusing on content marketing for talent acquisition and employer branding on LinkedIn