Research your role
When you’re looking to fill an unfamiliar role, be sure to do your homework. Search for people on LinkedIn who already hold the type of position you’re looking for, such as VP of Sales. Then use this info to build your job description.
Once you’ve learned more about the position, run a new search incorporating the key skills and experience for the role to see how many candidates fit your criteria. Knowing if there are 100 or 10,000 matches can help you determine whether it’s worth posting a job on LinkedIn, or if using LinkedIn search to find candidates will be more efficient.
Create a top-notch job post
Use the insights surfaced during your research to create a job post that attracts ideal candidates. Add a full description for your job, and list skills and experience essential to the position to capture the attention of top talent.
LinkedIn automatically displays your job to members who best match the criteria you’ve outlined in your post. Relevant members will see your job in the “Jobs You May Be Interested In” module, their LinkedIn activity feed, and LinkedIn Jobs emails.
Reach out to suggested professionals
After posting a job, LinkedIn will instantly search the network for up to 24 members who best match your requirements. Although these members haven’t applied to your job, you can contact them directly using the five InMail credits included with a LinkedIn Job Post.