Build an employer brand that attracts top talent

Show potential hires why they should join your team by first impressing them with your brand. Start by creating a winning LinkedIn profile and Company Page.

Show what makes your business special

Show what makes your business special

Before you begin hiring, think about what’s most likely to help you attract talent to your company. Is it culture, mission, working environment, or a sense of regional identity? This will help both you and potential candidates assess fit early on.

Build a Company Page to highlight your employment brand

Build a Company Page to highlight your employment brand

Your Company Page gives candidates a quick way to learn more about who you are and what you do. Creating a page is easy: just add a company logo, banner image, and description to get started.

Create a Company Page >>

Make your employees your brand ambassadors

Make your employees your brand ambassadors

After creating your page, encourage employees to add their current positions at your company to their profiles. They’ll become followers of your page automatically, which will help keep them informed of new openings at your company. Your employees can then easily spread the word about job postings.

Add employees to your Company Page >>

Put your jobs front and center

Put your jobs front and center

Take your hiring efforts to the next level by adding a Career page to your free Company Page. With a Career page, you can capture the full essence of your employer brand and company culture – plus feature top jobs posted on LinkedIn.

Add a Career page >>

Create a personal profile that showcases your employment brand

Create a personal profile that showcases your employment brand

Once you start contacting LinkedIn members, they’re likely to check out your profile. Give candidates a glimpse of your company’s values and culture by creating a rich profile with a professional photo, a descriptive headline, and a summary of your work.

Build your profile >>

Build your employer brand on LinkedIn

Go to LinkedIn