Aggie Anthimidou

Posts by Aggie Anthimidou

  • Turning customers into (authentic) advocates

    Turning customers into (authentic) advocates

    May 6, 2021

    Customer reviews are everywhere, with e-commerce sites and social media enabling buyers to share their honest (and sometimes anonymous) feedback. But while it might seem like a recent phenomenon, word-of-mouth marketing has been around for centuries, with recommendations key to driving business growth years before the internet was invented. And the bigger the...

  • Today, we’re all tech buyers: engaging the new, expanded buying committee

    Today, we’re all tech buyers: engaging the new, expanded buying committee

    April 7, 2021

    There was a time when IT was in the driving seat for nearly all technology buying decisions. Whether an organisation needed to purchase new laptops, a security system, a new CRM, or accounting software, it was invariably IT that would manage the buying process, assess the options, and have the final say. But as technology has advanced to meet a vast range of...

  • Flexing to the new agile buying journey

    Flexing to the new agile buying journey

    March 9, 2021

    Mapping the technology buyer journey used to be relatively simple. Your buyers were IT decision-makers, with only had a handful of big vendors to choose from. Sales teams knew where to find their targets - whether at events, through cold calls, or incoming enquiries. Sales meetings were standard practice, to understand customer needs and build relationships. The...

  • Tech vendors must show they’re a strategic partner in the Age of Agility

    Tech vendors must show they’re a strategic partner in the...

    February 9, 2021

    Technology adoption has been at the heart of businesses’ response to the upheaval of the last 12 months. In fact, McKinsey reported...