Ashraf  Kamel

Posts by Ashraf Kamel

  • We asked IBM’s CMO for the UK and Ireland, Lisa Gilbert about how she’s approaching the coming year

    Setting up a marketing team for success in 2018 – insights from IBM

    January 17, 2018

    Lisa Gilbert’s priority list for 2018 will feel familiar to many marketers. As Chief Marketing Officer for IBM in the UK and Ireland she’s spent the last few months thinking about how to motivate a marketing team, how to balance building a brand with customer acquisition, how to work with sales and how to demonstrate value to the business bottom line. And she’s...

  • Tech Research

    Your Masterplan for Making More Tech Shortlists

    November 23, 2015

    As a Tech Marketer, the chances are you’ve read recently that most IT buyers are more than half way through a buying decision before they consider reaching out to a potential supplier. However, new research from LinkedIn proves that this isn’t necessarily true. Draw up a smarter content strategy for influencing the IT Buying Committee and you are likely to be...

  • 5 lessons from world-class team leaders who innovated under pressure

    September 11, 2015

    This month a LinkedIn team will take part in the Dell Management Challenge, which embodies the idea that unusual challenges can bring about the most innovative management thinking. History certainly suggests they can. From John F Kennedy to Sir Alex Ferguson here are six management principles that we owe to leaders who could think differently when the occasion...

  • The Friday 5: Reasons for sponsoring a Tour de France team

    July 16, 2015

    Billions of fans will be glued to TV sets this weekend as we reach the business end of cycling’s top road race. But the Tour de France...

  • Do you know what your B2B brand is?

    Do you know what your B2B brand is?

    November 21, 2014

    What’s your favourite business brand? The one that you identify with most closely? That aligns with what you’re about and what you...