Aliya  Ahmed

Posts by Aliya Ahmed

  • social selling

    The social selling myths B2B marketers should ignore

    April 20, 2017

    Social selling has the capability to improve sales and marketing alignment and engage prospects throughout the buying journey. Done right, it transforms your sales team into an extension of your B2B marketing strategy, directing your marketing team to produce more relevant content, and amplifying that content through the most personalised distribution channel...