Aoife Garvan

Posts by Aoife Garvan

  • LinkedIn Masterclasses

    The LinkedIn Masterclass Series: Second Term

    October 23, 2017

    Our Masterclasses are fully booked for this semester, but don't worry - our upcoming Masterclass webinars will make sure you stay top of class! We created the LinkedIn Masterclass Series because we know that hands-on learning is the best way to get better at B2B marketing on LinkedIn. This summer, our interactive workshops featured hands-on demonstrations from...

  • LinkedIn Masterclasses

    Introducing the LinkedIn Masterclass Series

    July 25, 2017

    What’s the best way to get better at B2B marketing on LinkedIn? It’s hard to beat quality time comparing notes with other marketers about the challenges they’ve overcome and the opportunities they’ve unlocked. It’s even better to do so with LinkedIn experts on hand to offer tips, advice, and hands-on demonstrations. That’s what our new Masterclass series of...

  • 3 easy wins to boost your effectiveness on LinkedIn

    January 28, 2016

    As a marketer, you’re probably familiar with the concept of marginal gains. It’s an idea from the world of sport that’s readily applicable to business: you identify several small changes that will improve your performance, which add up to a big edge over the competition. Reading HubSpot’s new Ebook, How to use LinkedIn for your Business, I was struck by how many...

  • The Step-by-Step Guide to Slideshare Marketing

    September 15, 2015

    LinkedIn Slideshare has evolved into a highly visual, versatile channel for thought-leadership. And it takes a strategic approach that...

  • Boosting email marketing effectiveness with Sponsored InMail

    July 20, 2015

    According to Econsultancy, the most successful email marketing campaigns are those that segment their audience effectively and deliver...

  • Marketing & Sales: The Perfect Match

    July 6, 2015

    Sales and Marketing share the same goals but the way that they talk about them, set about achieving them and expect the other half to...