Andrew  Monu

Posts by Andrew Monu

  • Do we need more diverse brands? Or more diverse companies?

    Do we need more diverse brands? Or more diverse companies?

    March 26, 2019

    More representative and more diverse ad campaigns have been one of the dominant themes of Advertising Week Europe this week. By my reckoning there were at least seven different sessions dealing with this issue. It’s encouraging to see diversity this far up the advertising industry agenda at last. However, I think there’s still a lack of clarity about what...

  • We’re celebrating the best of B2B marketing on LinkedIn, which means it’s your time to shine

    Announcing the LinkedIn Marketing Awards 2018

    July 23, 2018

    Have you done great B2B marketing on LinkedIn in the past year? Has your work made a difference to your business, your customers and the people who work with you? Are you stepping up to drive growth, generate leads or build brand awareness? Then step up again, because it’s your time to shine. The LinkedIn Marketing Awards are back to celebrate the best B2B...

  • Why being conscious of your bias is the first step

    March 16, 2018

    When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...

  • linkedin marketing awards

    Congratulations to the LinkedIn Marketing Awards winners

    October 9, 2017

    Huge boosts in awareness through a cleverly co-ordinated job title update, entire new markets opened up by a famous set of floorplans,...

  • linkedin marketing awards

    We’re proud to present the Shortlist for the LinkedIn...

    September 19, 2017

    A few months ago, we announced the first ever LinkedIn Marketing Awards to celebrate the great B2B marketing taking place on LinkedIn....

  • linkedin marketing awards

    Introducing the LinkedIn Marketing Awards

    June 29, 2017

    The best B2B marketers don’t think of themselves just as B2B marketers. They know that they are storytellers, innovators and ROI...