More representative and more diverse ad campaigns have been one of the dominant themes of Advertising Week Europe this week. By my reckoning there were at least seven different sessions dealing with this issue. It’s encouraging to see diversity this far up the advertising industry agenda at last. However, I think there’s still a lack of clarity about what...
Posts by Andrew Monu
Have you done great B2B marketing on LinkedIn in the past year? Has your work made a difference to your business, your customers and the people who work with you? Are you stepping up to drive growth, generate leads or build brand awareness? Then step up again, because it’s your time to shine. The LinkedIn Marketing Awards are back to celebrate the best B2B...
Andrew Monu March 16, 2018
When I was 19, I was rollerblading in a near-empty car park, practising doing circles and going backwards. That was a big manoeuvre for me back then! I was really starting to get the hang of it when a loud voice broke my concentration. “You there!” It was a woman’s voice coming from the tennis court next to the car park. At first I wasn’t sure that she was...
- LinkedIn News
Andrew Monu October 9, 2017
Huge boosts in awareness through a cleverly co-ordinated job title update, entire new markets opened up by a famous set of floorplans,...
Andrew Monu September 19, 2017
A few months ago, we announced the first ever LinkedIn Marketing Awards to celebrate the great B2B marketing taking place on LinkedIn....