Rebecca Harmer

Posts by Rebecca Harmer

  • Are we missing the bigger marketing lessons of the FYRE Festival fiasco?

    Are we missing the bigger marketing lessons of the FYRE Festival fiasco?

    April 30, 2019

    As an event marketer, I watched a large portion of the Netflix documentary, FYRE: The Greatest Party that Never Happened, from behind the sofa cushion. My reaction was akin to watching a horror movie, every new twist creating a jolt of shock and fear through my bones. It felt like my deepest, darkest nightmares were coming to life on-screen. I couldn't stop...