I’ve been a marketer for over five years and there are many aspects of my job that I love. But there’s one element that fascinates me like no other. It’s the element that will have the biggest influence over how effective I am as a B2B marketer, but which can never be fully within my control; it’s the aspect of my job that’s perhaps the most difficult to plan...
Posts by Christina O'Connor
- LinkedIn B2B Marketing
Christina O'Connor April 11, 2018
We first launched our Secret Sauce guide to LinkedIn marketing just over a year ago – and B2B marketers in the know have been using it to pep up their campaigns ever since. The Secret Sauce is the ultimate insider’s guide to leveraging maximum value from LinkedIn. It lifts the lid on how LinkedIn uses LinkedIn for marketing, the techniques we use for driving ROI...
Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series of eBook guides has the specific tactics and techniques that you need to overcome those challenges using LinkedIn. Any sustainable marketing strategy has to involve investing in brand awareness – and yet marketers are often left feeling...
Christina O'Connor February 27, 2018
Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win...
- B2B Marketing
The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species....
Christina O'Connor January 30, 2018
It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual...