Christina O'Connor

Posts by Christina O'Connor

  • Sales and Marketing Alignment

    The truth about smarketing that the playbooks won’t tell you

    April 12, 2018

    I’ve been a marketer for over five years and there are many aspects of my job that I love. But there’s one element that fascinates me like no other. It’s the element that will have the biggest influence over how effective I am as a B2B marketer, but which can never be fully within my control; it’s the aspect of my job that’s perhaps the most difficult to plan...

  • LinkedIn's Secret Sauce

    We’ve spiced up our Secret Sauce – get the full recipe in next week’s webcast

    April 11, 2018

    We first launched our Secret Sauce guide to LinkedIn marketing just over a year ago – and B2B marketers in the know have been using it to pep up their campaigns ever since. The Secret Sauce is the ultimate insider’s guide to leveraging maximum value from LinkedIn. It lifts the lid on how LinkedIn uses LinkedIn for marketing, the techniques we use for driving ROI...

  • Read this guide if you want to build brand awareness on LinkedIn

    Read this guide to drive brand awareness using LinkedIn

    March 7, 2018

    Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series of eBook guides has the specific tactics and techniques that you need to overcome those challenges using LinkedIn. Any sustainable marketing strategy has to involve investing in brand awareness – and yet marketers are often left feeling...

  • Read this guide to start driving more leads using LinkedIn

    Read this guide to start driving more leads using LinkedIn

    February 27, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win...

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are...

    January 31, 2018

    The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species....

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual...