Christina O'Connor

Posts by Christina O'Connor

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are Going To Be Big(ger) In 2018.

    January 31, 2018

    The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species. Even if you’ve adapted to the digital environment – even if you’re thriving – now is not the time to rest. Evolution marches on, and we must continually evolve with the marketplace. To promote your continued adaptation and...

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual learners, and these digital decks provide the perfect vehicle for explaining a concept, or telling a story, in a way that hooks the viewer and keeps them following along. SlideShares usually scale back the copy in favor of bright...

  • IBM’s Jeremy Waite on the best post he’s read this year

    IBM’s Jeremy Waite on the best post he’s read this year

    December 13, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great marketing thought leadership narrated by top marketing influencers, that kid is Jeremy Waite. The Global Leader of CMO Programs at IBM, and the EMEA Evangelist for Watson Marketing, doesn’t just narrate his favourite post from this...

  • The second in our holiday series of top thought leadership, narrated by top marketing influencers

    Mark Schaefer reads a classic piece of Mitch Joel detective...

    December 11, 2017

    The second episode in our festive playlist of great marketing thought leadership is straight out of the detective genre. The marketing...

  • festival of marketing

    The secret B2B gems at this year’s Festival of Marketing

    September 28, 2017

    It’s that time of year again: Festival of Marketing kicks off in London’s Tobacco Dock in a week’s time. The agenda is up, the emails...

  • The Secret Sauce: ultimate insider tips for engagement on LinkedIn

    The Secret Sauce: ultimate insider tips for engagement on...

    September 25, 2017

    Guess which platform LinkedIn finds most effective for promoting our marketing solutions? That’s right… it’s LinkedIn. We use our own...