Christina O'Connor

Posts by Christina O'Connor

  • Read this guide if you want to build brand awareness on LinkedIn

    Read this guide to drive brand awareness using LinkedIn

    March 7, 2018

    Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series of eBook guides has the specific tactics and techniques that you need to overcome those challenges using LinkedIn. Any sustainable marketing strategy has to involve investing in brand awareness – and yet marketers are often left feeling...

  • Read this guide if you want to build brand awareness on LinkedIn

    Read this guide to drive brand awareness using LinkedIn

    March 7, 2018

    Brand awareness creates unique challenges for marketers – and especially for B2B marketers. The latest in our Read Me series of eBook guides has the specific tactics and techniques that you need to overcome those challenges using LinkedIn. Any sustainable marketing strategy has to involve investing in brand awareness – and yet marketers are often left feeling...

  • Read this guide to start driving more leads using LinkedIn

    Read this guide to start driving more leads using LinkedIn

    February 27, 2018

    Lead generation is marketing’s ultimate numbers game. The latest in our series of Read Me eBook guides shows you exactly how to win that game using LinkedIn. Anybody planning to drive leads on our platform should download Read Me If You Want to Drive More Leads Using LinkedIn as a first step. Why? Because it won’t just help you to drive more of those leads; it...

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are...

    January 31, 2018

    The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species....

  • 11 Essential B2B Marketing SlideShare Presentations

    January 30, 2018

    It’s easy to see why SlideShare is a valued platform for marketing, and a popular destination for research. Most people are visual...

  • IBM’s Jeremy Waite on the best post he’s read this year

    IBM’s Jeremy Waite on the best post he’s read this year

    December 13, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great...