Clémence  Beauchamp

Posts by Clémence Beauchamp

  • Tech marketing secrets from the Start-up Nation

    Tech marketing secrets from the Start-up Nation

    January 7, 2021

    The Economist has described Israel as the most dynamic ecosystem for tech businesses outside of America – and few people get as good a view of that ecosystem in action as Shai Almagor, CEO of McCann Tech. As leader of an agency that epitomises the rise of the ‘Start-up Nation’, his team works with everything from start-ups to major global enterprises and across...

  • What does data-led creativity look like?

    What does data-led creativity look like?

    April 2, 2019

    LinkedIn data shows that Creativity is the single most sought-after soft skill in the world today. It also shows that Analytical Reasoning, working things out on the basis of data, is the third most sought-after technical skill. Organisations of all types know that data and creativity are equally important to their future success. The trick is combining them in...