Daniel Kent-Smith

Posts by Daniel Kent-Smith

  • Does the UK have a problem with tech

    Does the UK have a problem with tech?

    December 1, 2016

    The UK has a fairly convincing track record as a land of early adopters: ahead of the curve on everything from smartphones to social media. However, a new study by LinkedIn suggests that professional audiences in the UK are noticeably less enthusiastic about the next generation of technology. Far from rushing to embrace wearables, Virtual Reality (VR) headsets...

  • Are marketers missing the real story with Virtual Reality?

    June 6, 2016

    As a market researcher, it’s hard not to get excited about Virtual Reality. Imagine being able to put your survey subjects into any research setting you like? Observing their behaviours and reactions? Being able to gauge their emotions through all the data they generate? It’s a goldmine that’s going to transform my industry. But even though I know the difference...

  • Tech Research

    Sherlock Holmes and the case of the missing insight

    May 3, 2016

    At a LinkedIn internal awards ceremony recently, I was proud to be able to present our first ever ‘Sherlock Holmes Award for Research’. It’s an award that I created not just for the catchy title or the opportunity to visualise one of our research colleagues in a deerstalker, but because the hero of Arthur Conan Doyle’s novels had a particular way of thinking...

  • Are you making the right memories with your B2B marketing?

    April 11, 2016

    As marketers, we’re often told that we need to create better experiences. However, this is only part of the picture – and there’s a...

  • Education Research

    Turn sales and marketing into a B2B power couple

    February 18, 2016

    It’s an increasingly outdated stereotype that sales and marketing teams spend most of their time at loggerheads. LinkedIn’s in-depth...

  • 3 things potential buyers want from your B2B content

    January 27, 2016

    With B2B buyers navigating up to 90% of the buying journey under their own steam, providing them with the content they value, at the...