David Diaco

Posts by David Diaco

  • At the World’s Watercooler, talk turns to the future of work

    At the World’s Watercooler, talk turns to the future of work

    July 17, 2020

    May was the month when the slow process of easing lockdowns began in many countries – and when governments, commentators and businesses started to plan for how professional life could move forward. Our analysis of content engagement on LinkedIn shows a similar shift in focus at the world’s Watercooler. In April, our ranking of the ten most shared posts in each...

  • The COVID-19 conversation is moving forward

    The COVID-19 conversation is moving forward

    June 19, 2020

    In last month’s Watercooler analysis of content sharing on LinkedIn, we reported on how the topic of COVID-19 had swiftly swept aside almost every other subject. That takeover of the global conversation is now complete. In April, every one of the most shared posts in Europe, Latin America, the Middle East and Africa focused on the pandemic and its impact on work...

  • How the last month has changed content engagement on LinkedIn

    How the last month has changed content engagement on LinkedIn

    April 9, 2020

    Every month, we publish our virtual watercooler analysis of the posts on LinkedIn that drive most shares across different regions. For the month of March, that sharing looks very different. The COVID-19 pandemic now dominates content and conversation in every region in our analysis: Europe, Latin America, The Middle East and North Africa, and Sub-Saharan Africa....

  • Revealed: the most influential posts on LinkedIn during January

    The posts we shared at the Watercooler last month

    February 20, 2020

    Today’s Watercooler moments are driven less by must-see TV or the weekend’s big game. They’re created by the content that people share...

  • Sales and Marketing Alignment: The clues in the content habits

    Sales and Marketing Alignment: The clues in the content...

    October 9, 2019

    Aligning sales and marketing around shared priorities is high on the agenda of any business. But how naturally do the priorities of...

  • It’s a priority issue for brands and marketers –but analysis of engagement on LinkedIn shows the complexities and challenges that still remain

    The content setting the agenda on diversity

    June 24, 2019

    Diversity matters: for both businesses and the brands they depend on. Research such as McKinsey’s annual analysis of diversity and...