Emma  Hewage

Posts by Emma Hewage

  • This is B2B’s time to shine – and the B2B Marketing Awards winners prove it

    November 20, 2015

    Back in March, we at LinkedIn Marketing Solutions stuck our flag in the ground on B2B marketing. At Advertising Week Europe, we proclaimed this is B2B’s Time to Shine, and that there’s never been a better opportunity to create great work. If you ask me, last night’s B2B Marketing Awards ceremony in London proves it. I was lucky enough to help judge some of the...

  • Bring In Your Parents Day

    November 4, 2015

    Tomorrow is Bring In Your Parents day. The phenomena that our corporate communications team dreamt up three years ago to help parents better understand what their offspring do. But what can people expect when they bring their parents to work? If it’s anything like my experience of bringing my Mum into LinkedIn’s London office two years ago it’ll be a really...

  • Can targeting ever be too precise?

    November 2, 2015

    Can targeting ever be too precise? It’s a question that we think about a lot when working with clients to plan campaigns on LinkedIn – largely because our platform provides such a powerful range of tools for specifying exactly which B2B audiences a campaign is interested in. But when you have powerful targeting tools at your disposal, it’s worth asking yourself...

  • Introducing The Marketing Skills Handbook

    October 13, 2015

    SEO? Social Media Marketing? Demand Generation? Campaign Management? Which are the skills that marketing departments are looking for –...

  • Balancing brand consistency and local initiative in content

    July 27, 2015

    Get the balance between international and local content right and you’ll set in train a virtuous chain reaction of more relevant...

  • Resource of the Week: LinkedIn Marketing Fundamentals...

    July 21, 2015

    The range of marketing solutions available through LinkedIn has evolved in the last six months. It’s an exciting time for us – and we’...