Felim McMahon

Posts by Felim McMahon

  • Improve results for your LinkedIn Ads campaign

    How to Get Better Results from an Under-performing LinkedIn Ads Campaign

    May 4, 2017

    We’ve all had campaigns that don’t take off right away. I’ll be the first to admit there are times I check my analytics dashboard and wince. It’s important to remember that no campaign is perfect straight out of the gate. The best part of being a modern digital marketer is that you can improve even top-performing campaigns by experimenting, evaluating the...

  • LinkedIn Text Ads

    Your friendly guide to LinkedIn Text Ads

    February 8, 2017

    How can you get the best possible value from LinkedIn text ads? How do you maximise the chances of reaching your target audience, getting their attention, and making sure they respond in the right way? The tactics used by the most effective text ads on LinkedIn have two very important things in common: they are incredibly simple – and they work. We created a...

  • How to advertise on LinkedIn

    Benchmarking and Optimisation for LinkedIn Advertising

    December 13, 2016

    Going on a road trip is far easier these days than it was even 15 years ago. With GPS and mobile phones, you always know exactly where you are, how to get where you’re going, and your estimated arrival time to the minute. It’s a remarkable upgrade from maps, landmarks, and the occasional kindly local who would give long-winded directions. “Take a left onto Jones...

  • How to advertise on LinkedIn

    Your Handy Reference Guide to Targeting and Bidding for...

    December 7, 2016

    LinkedIn is what happens when social media gets down to business. While other social networks are for passing time, members invest...

  • How to advertise on LinkedIn

    How to Advertise on LinkedIn

    October 27, 2016

    Advertising on LinkedIn is a healthy part of an always-on marketing strategy. LinkedIn makes it easy to create campaigns that excel at...