Gearoid Buckley

Posts by Gearoid Buckley

  • It’s easier than ever to test and optimise LinkedIn content campaigns

    July 10, 2017

    A/B testing should be a key component of any B2B content marketing strategy – and we know from our own experience that it can deliver huge benefits when sponsoring content on LinkedIn. In the campaigns that we’ve run on our own platform over the last year, we’ve found that testing subtle variations can drive big increases in engagement and ROI. That’s why I’m...

  • Your questions on B2B Marketing Success – Answered

    June 2, 2016

    One of the great things about a webcast is hearing directly from the audience about the top issues on their minds. This was the part of our 6 Steps to B2B Marketing Success session that I most enjoyed last week. We received hundreds of great questions during the session, and I wanted to start answering some of the most interesting of these on our blog. They...

  • How’s your creative judgment? Take our test to find out

    May 16, 2016

    Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls to action will grab an audience’s attention and drive engagement? As part of our upcoming webcast on the 6 Steps to B2B Marketing Success on LinkedIn, we’ll be revealing which variations of Sponsored Content and Display Ad...

  • 6 things we’ve learned on the way to quadrupling marketing ...

    May 10, 2016

    As someone who works in LinkedIn’s marketing team, I’m often asked how we use our own platform to achieve our marketing objectives. It...

  • 6 things we’ve learned on the way to quadrupling marketing ...

    May 10, 2016

    Can you pick the creative winner from a line-up of potential candidates? Can you spot which combination of headlines, images and calls...

  • The best TED talks on innovation

    April 26, 2016

    It’s the holy grail of almost any organisation: a healthy, sustainable and profitable pipeline of original ideas. But where does...