Henry  Clifford-Jones

Posts by Henry Clifford-Jones

  • Why DMEXCO is different – and why that difference matters to marketers

    Why DMEXCO is different – and why that difference matters to marketers

    September 18, 2018

    New technologies and trends inevitably dominate the agenda at marketing conferences. The real challenge though, is getting meaningful, practical detail into 25-minute discussions of these hot topics. It’s easy to walk away from an event with lots of inspiring ideas ringing around your head, but very little in the way of concrete steps that you can take. How do...

  • DMEXCO: Die wichtigsten Sessions

    DMEXCO: Die wichtigsten Sessions

    September 10, 2018

    Zwei Tage verbringen Marketer auf der DMEXCO in Köln – und das wird auch dieses Jahr wieder kaum ausreichen. Themen wie Blockchain, KI und Regulierungen bestimmen die Agenda und Marketer müssen zwischen Dutzenden Sessions nicht nur die interessantesten wählen, sondern vor allem die, mit denen sie in ihrem Unternehmen für Wachstum sorgen können. Wie findet man...

  • 9 essential DMEXCO sessions for B2B marketers

    9 essential DMEXCO sessions for B2B marketers

    September 10, 2018

    With less than 48 hours to go until DMEXCO, marketers across Europe will be busily scanning the conference listings to decide how best to spend their two days in Cologne. Big issues around regulation, Blockchain and AI predictably dominate the agenda. However, as always with marketing events like this, the real challenge is tracking down the insights and ideas...

  • Dmexco

    My DMEXCO checklist: Trust, DNA and start-ups

    September 13, 2017

    It’s hardly surprising that DMEXCO has risen up the conference ranks from an event for die-hard ad-techies to one which, for some,...

  • What Cannes Lions 2016 holds for B2B marketers

    June 20, 2016

    As the 63rd Cannes Lions International Festival of Creativity kicks off this week, I was reflecting on what I’m going to miss out on -...

  • 7 sessions you mustn’t miss at Ad Week Europe this year

    April 14, 2016

    Advertising Week Europe, which kicks off in London on Monday April 18th, will feature a blizzard of more than 200 events, taking place...