Henry  Clifford-Jones

Posts by Henry Clifford-Jones

  • When Programmatic and Thought Leadership meet

    When Programmatic and Thought Leadership meet

    March 20, 2015

    Nothing ignites marketers’ passions at the moment quite like the subject of Programmatic – and there’s likely to be some strong turnouts for the ADARA stage on this first day of Ad Week Europe, when marketing automation is the lead item on the agenda. Data-driven buying is such a divisive issue because it seems to invoke existential questions about what type of...