James McErlean

Posts by James McErlean

  • 5 steps to better lead nurturing

    May 7, 2015

    It’s a brutal truth for B2B marketers that only 5% of prospects who visit your website leave you with an email address to get back in touch with them. It’s an even more brutal truth that of those 5%, only around 20% open the emails you send them. When you engage in lead nurturing, seeking to convert initial awareness and interest into engagement, consideration...

  • Learn how you can leverage social media to educate the UK’s HNWI market.

    The growing influence of digital and social media

    February 26, 2015

    There are more high net worth individuals (HNWIs) in the UK than ever, and they are more adventurous and open-minded about what they do with their money. That’s good news for financial advisers and investment firms but only if they can engage this affluent audience through the channel they rely on to inform and influence their choices. As new research shows, for...