Jane Fleming

Posts by Jane Fleming

  • Bust the B2B marketing myths with the new Sophisticated Marketer Quarterly

    Bust B2B marketing myths with the new Sophisticated Marketer Quarterly

    December 6, 2019

    How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer Quarterly. B2B marketing is filled with ideas that feel like common sense – because we’ve heard them so often. We’re trained to think that our strategy should always involve targeting senior decision-makers at the moment they’re...

  • B2B Marketing Tricks for Treats

    B2B Marketing Tricks for Treats

    October 31, 2019

    It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from neighbours suddenly becomes acceptable. Trick or treat is a Halloween bargain we know and love, when thinking outside the box and doing things differently brings sweet, short-term rewards. But why should the benefits of creative...

  • Content Heroes: Sir David Attenborough

    Content Heroes: Sir David Attenborough

    October 15, 2019

    He’s the UK’s most recognisable and revered national figure, second only to the Queen in his symbolic value for the country. For international TV audiences, he’s the face and voice of the highest-quality natural history filmmaking on earth, perhaps most famous for his Blue Planet films that have focused global attention on the issue of plastic waste. Sir David...

  • Get growing with the new Sophisticated Marketer Quarterly

    Get growing with the new Sophisticated Marketer Quarterly

    August 2, 2019

    Growth! It’s any marketer’s top priority: expected by your business, depended on by your fellow employees and crucial for your career...

  • What’s in your bag, Keith Richey?

    What’s in your bag, Keith Richey?

    July 12, 2019

    Keith Richey is a passionate B2B storyteller, who grew up in a library and today tells the story of how LinkedIn’s marketing and sales...

  • Watch Me and get the results you need faster on LinkedIn

    Watch Me and get the results you need faster on LinkedIn

    July 10, 2019

    Got a spare five minutes or so free today? Maybe when grabbing a coffee at your desk or in between meetings? Then you’ve got all the...