Jane Fleming

Posts by Jane Fleming

  • What’s Hot and what’s Not in B2B Marketing for 2019

    What’s Hot and what’s Not in B2B Marketing for 2019

    January 11, 2019

    Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats to tick off in your plan for the year? Just as importantly, which are the past-their-best buzzwords you should be cutting out of conversation? And most importantly of all, which achingly hip drinks should you be ordering at the...

  • Emotion in B2B buying: the evidence

    Emotion in B2B buying: the evidence

    January 2, 2019

    Emotion is a much-misunderstood concept in marketing – and especially in B2B marketing. That’s because it’s very easy to confuse the influence of emotion with the state of feeling emotional. We know that emotion is in play when we’re moved to tears or laughter, or feel the hairs on the back of our necks stand on end. When a piece of content or brand advertising...

  • Sleeping in heavenly peace: the best New Year’s Resolution marketers can make

    Sleeping in heavenly peace: the best New Year’s Resolution marketers can make

    December 21, 2018

    As the mother of a 4 year old, lack of sleep is a pretty familiar concept to me – and it’s an experience that I know a lot of you will be sharing as the Christmas party season kicks into gear. It’s a wonderful time of year, but whether you’re being bounced on at 4am on December 25th, or out until all hours cramming in celebrations before the big day, sleep isn’t...

  • Annotated marketing career advice

    Asking for a Friend

    December 6, 2018

    Ann Handley is the Wall Street Journal bestselling author of Everybody Writes, the Chief Content Officer at Marketing Profs and one of...

  • Issue 4 is out today - essential reading for any marketer looking to flex full-funnel marketing powers.

    Sharpen your B2B superpowers with Sophisticated Marketer...

    October 31, 2018

    B2B marketers need many superpowers: the ability to build brands and drive awareness, shape the industry agenda, generate demand and...

  • 26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    September 20, 2018

    For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and...