Jane Fleming

Posts by Jane Fleming

  • LinkedIn as a Content Marketing Strategy Building Block

    7 Reasons Why LinkedIn Needs To Be Part of Your Content Strategy

    February 12, 2018

    By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a widespread disconnect around content marketing strategy and what it means. Some folks don’t think it exists. Others define it in their own unique ways. But very few organisations have a definitive grasp of the concept, helping to...

  • What Harry Potter can teach Content Marketers

    What the Four Hogwarts Houses Can Teach Muggle Content Marketers

    February 9, 2018

    It’s been 20 years now since J.K. Rowling first transported us to the world of Hogwarts with Harry Potter and the Philosopher’s Stone, the introductory installment in her now-legendary series on wizardry, witchcraft, and magic. One of the most memorable moments in that book, laying groundwork for the rest of the saga, is the Sorting Ceremony, where first-years...

  • agency interview

    25 Questions with Havas European and UK Group CEO Chris Hirst

    February 8, 2018

    LinkedIn’s 25 Questions is a B2B marketing Q&A like no other, sitting down with EMEA agency leaders to cover the most critical issues from the importance of a good breakfast to the impact of data on advertising. Scroll down for Havas European and UK Group CEO Chris Hirst’s take on the importance of breaking down siloes, preparing for the next wave of disruptive...

  • Get your free copy of the marketing magazine like no other

    New issue of Sophisticated Marketer Quarterly out now

    January 11, 2018

    Issue 2 of the Sophisticated Marketer is out now. It’s packed with insight and ideas from pioneering marketing thinkers and content...

  • 5 Holiday Marketing Campaigns You Can Learn From Now

    What Marketers Can Learn From 5 Great Holiday Marketing...

    December 20, 2017

    Fourth quarter is shopping season. This year, the National Retail Federation predicts a 3.6 to 4.0% increase in sales, translating to...

  • Stocking fillers for the B2B marketer in your life

    Stocking fillers for the B2B marketer in your life

    December 18, 2017

    Stuck for what to wrap up for your nearest and dearest this Christmas? If any of them happen to work in B2B marketing, then we’ve got...