Jane Fleming

Posts by Jane Fleming

  • Our infographic reveals what CMOs are thinking – and where marketing strategy is headed next

    Your at-a-glance guide to the CMO agenda

    June 10, 2019

    LinkedIn Content Intelligence is our quarterly analysis of LinkedIn data on content engagement, which reveals the issues setting the agenda and shaping the thinking of key audiences. Earlier this year, we focused our analysis on Chief Marketing Officers (CMOs), tracking the posts that this highly influential group engages with, and the subjects dominating their...

  • Exactly when does personalised marketing get creepy?

    Exactly when does personalised marketing get creepy?

    May 21, 2019

    You’re passionate about your target audience. You’re devoted to understanding them as deeply as possible, looking after them, solving problems they don’t even know they have, monitoring their sentiments and crafting an experience of your brand that reflects what you know they want and need. In fact, you’re so passionately devoted to your audience that you’re...

  • Are businesses sleepwalking into a new era of voice search?

    Are businesses sleepwalking into a new era of voice search?

    May 17, 2019

    Are professionals complacent about the impact that voice search will have on their businesses? Or do they know something that marketing pundits don’t? Our new LinkedIn survey of attitudes to voice search suggests that one of these two things must be true. Gartner predicts that, by 2021, 30% of all searches won’t involve a screen. They’ll be driven by voice. That...

  • The must-have Spring trends for B2B marketers

    The must-have Spring trends for B2B marketers

    May 10, 2019

    What’s Hot and what’s Not? It’s the question any fashion-conscious B2B marketer asks themselves as spring heads into summer. And it’s...

  • Find all of the insight you need on The Sophisticated Marketer’s Content Hub

    All the Sophisticated Marketer content you need – all in...

    April 30, 2019

    What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics...

  • agency interview

    26 Questions with Magna’s CEO MENA Bassem Massoud

    April 29, 2019

    Bassem Massoud has spent the last decade leading Magna Global Middle East and North Africa (MENA) to a position as Interpublic Group’s...