Jane Fleming

Posts by Jane Fleming

  • This could be a BIG moment of opportunity for B2B marketing measurement

    This could be a BIG moment of opportunity for B2B marketing measurement

    August 15, 2018

    On the face of it, the 2018 Marketing Measurement and Attribution Survey from Demand Gen Report doesn’t make massively positive reading. B2B marketers might be forgiven a resigned shrug of the shoulders at the news that over half of their peers aren’t happy with the state of their marketing measurement and analysis. In fact, 40% of their peers say their ability...

  • What’s Hot and what’s Not in B2B Marketing right now

    What’s Hot and what’s Not in B2B Marketing right now

    August 3, 2018

    B2B marketing is a fast-moving space – and it can be tricky staying on top of which ideas, technologies and tactics are flavour of the month. That’s why we developed the B2B Marketing Hot or Not gauge, as part of our Sophisticated Marketer Quarterly magazine. In each issue, we pick out the ideas, technologies and marketing tactics that are setting the agenda in...

  • The founder of OMD and Great Places to Work’s Leader of the Year on digital disruption, the unique energy of Dubai, and the all-important value of empathy

    26 Questions with Omnicom Media Group MENA’s inspirational CEO, Elie Khouri

    July 6, 2018

    Elie Khouri is not your average agency group CEO. As the founder of OMD, he helped to invent the media agency model – and he’s played a leading role in helping advertisers to navigate a rapidly changing media landscape ever since. Now CEO of Omnicom Media Group MENA, he’s regularly ranked by Forbes as one of the world’s most influential executives – and in 2017,...

  • Are we making enough use of colour in B2B marketing?

    Are we making enough use of colour in B2B marketing?

    July 5, 2018

    As B2B marketers, we’ve all grown used to the idea that people’s experiences as consumers can shape the way they think and choose as...

  • Our Infographic of the Week shows just how important online video has become to all marketing strategies

    The pivot to video by the numbers – and what B2B marketers ...

    June 27, 2018

    As marketers, we’ve quickly become familiar with the concept of the ‘pivot to video.’ So much so, in fact, that it can be easy to lose...

  • Don’t fall for the “fail fast” fantasy – take intelligent risks instead

    Don’t fall for the “fail fast” fantasy – take intelligent...

    May 31, 2018

    Being told to celebrate and embrace failure is bad advice based on myths Successful entrepreneurs usually succeed before they fail...