Jane Fleming

Posts by Jane Fleming

  • Do marketing strategies need new thinking for a post-pandemic world?

    Do marketing strategies need new thinking for a post-pandemic world?

    July 5, 2021

    When the world changes, how radically should the way we think about marketing and media strategy change in response to it? The balance between tried and tested principles and intriguing new ideas has always been a delicate one for marketers to get right. A quick glance at the writing of Marketing professors like Mark Ritson or Byron Sharp proves that. As a...

  • Agency leaders share where marketing inspiration comes from

    Agency leaders share where marketing inspiration comes from

    May 24, 2021

    Marketing has many roles to play in 2021. The return to growth for businesses depends on identifying and responding to shifts in demand, dealing with a new digital landscape and new buyer preferences when it comes to navigating it, balancing the need to build brands with the requirement to rebuild revenues. However, running through all of these different facets...

  • Switch on to the Value of Always-on

    Switch on to the Value of Always-on

    January 15, 2021

    One of the most damaging myths in content marketing is that it has to be timely; that it will only feel relevant and have impact if it talks to the topics of the moment – if it’s hitched to the headlines of the day. Our instinct to be agile and responsive is particularly strong at the moment – and understandably so. Events are moving at a rapid pace, with...

  • Three shifts in marketing strategies heading into 2021

    How to talk the language of content ROI

    January 15, 2021

    As B2B marketers plan their return to growth strategies, they know that proving the value of marketing spend matters more than ever....

  • Three shifts in marketing strategies heading into 2021

    Three shifts in marketing strategies heading into 2021

    December 9, 2020

    How radically will the return to growth strategies that marketers follow in 2021 differ from the plans they had in place this time...

  • How to be an optimist ahead of the New Year

    How to be an optimist ahead of the New Year

    December 7, 2020

    How optimistic should marketers be as they build their return to growth strategies for 2021? What qualities should they put their...