Jane Fleming

Posts by Jane Fleming

  • The skills you need to create magical marketing impact in 2020

    Do you have what it takes to be a Unicorn Marketer?

    February 27, 2020

    In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a Unicorn, of course, is that there are very few of these businesses around. They’re almost as difficult to find as a mythical creature. Unicorn marketers don’t have to be worth a billion dollars. What makes them special, and what...

  • Personal Branding

    20 steps to a better LinkedIn profile in 2020

    February 20, 2020

    As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone....

  • Always On: How to Embrace Evergreen Content

    Always On: How to Embrace Evergreen Content

    January 30, 2020

    Marketers create content to address the specific issues that audiences are focusing on at particular moments in time. We react to events, trends, opinions and industry debates. We also develop content campaigns to fit immediate business priorities: a quarterly target for Marketing Qualified Leads (MQLs), for example, the launch of a new product, or the need to...

  • Bust the B2B marketing myths with the new Sophisticated Marketer Quarterly

    Bust B2B marketing myths with the new Sophisticated...

    December 6, 2019

    How can you tell if you’ve fallen for a B2B marketing myth? The answer’s simple: read the latest issue of The Sophisticated Marketer...

  • B2B Marketing Tricks for Treats

    B2B Marketing Tricks for Treats

    October 31, 2019

    It’s that night of the year when imagination runs wild, mysterious spirits appear on the streets – and extorting sweet treats from...

  • Content Heroes: Sir David Attenborough

    Content Heroes: Sir David Attenborough

    October 15, 2019

    He’s the UK’s most recognisable and revered national figure, second only to the Queen in his symbolic value for the country. For...