Jane Fleming

Posts by Jane Fleming

  • A special at home edition of The Sophisticated Marketer

    A special at home edition of The Sophisticated Marketer

    May 28, 2020

    Never in living memory have marketing and sales had to adapt to such massive change in such a short space of time. Many of us have successfully pivoted to remote working over the last few months. Now comes the task of turning that pivot into a sustainable way forward: one that works for each of us, works for our customers and our audiences, and delivers the...

  • 23 for Free: the roundup

    23 for Free: the roundup

    May 25, 2020

    The last two months have seen businesses across sectors coming up with creative and empathetic ways to support their customers and communities. Sales and marketing professionals have been involved at the heart of these initiatives. It’s a crucial part of our role in this difficult time. In our regular Three for Free posts we’ve been highlighting the free content...

  • Three for Free Week 6: Planning for the next phase

    Three for Free Week 6: Planning for the next phase

    May 14, 2020

    The world is increasingly talking about how to get back to work. However, many sales and marketing teams have different questions on their minds. After months adjusting to working from home, it’s not a case of professional life suddenly re-starting. Many teams won’t be heading back into the office just yet – instead we’re exploring ways to do more from where we...

  • Three for Free, Week 5: empowering sales and marketing for the months ahead

    Three for Free, Week 5: empowering sales and marketing for ...

    May 7, 2020

    In the opening line of his famous poem, The Waste Land, T.S. Eliot captures the strangeness and difficulty of transitions. “April is...

  • Organic marketing techniques to keep your brand visible in difficult times

    Organic marketing techniques to keep your brand visible in ...

    May 6, 2020

    As businesses adjust to new ways of living and working, B2B marketers face a particular dilemma. It’s rarely been more important to...

  • Three for Free, Week 4: Keeping mind and body energised

    Three for Free, Week 4: Keeping mind and body energised

    April 30, 2020

    Working in isolation can drain energy in ways that we’re not used to. It’s easy to lose the distinction between professional time and...