Which ideas, technologies and tactics are flavour of the B2B marketing month as we head into 2019? Which are the platforms and formats to tick off in your plan for the year? Just as importantly, which are the past-their-best buzzwords you should be cutting out of conversation? And most importantly of all, which achingly hip drinks should you be ordering at the...
Posts by Jane Fleming
Emotion is a much-misunderstood concept in marketing – and especially in B2B marketing. That’s because it’s very easy to confuse the influence of emotion with the state of feeling emotional. We know that emotion is in play when we’re moved to tears or laughter, or feel the hairs on the back of our necks stand on end. When a piece of content or brand advertising...
- LinkedIn B2B Marketing
Jane Fleming December 21, 2018
As the mother of a 4 year old, lack of sleep is a pretty familiar concept to me – and it’s an experience that I know a lot of you will be sharing as the Christmas party season kicks into gear. It’s a wonderful time of year, but whether you’re being bounced on at 4am on December 25th, or out until all hours cramming in celebrations before the big day, sleep isn’t...
Jane Fleming October 31, 2018
B2B marketers need many superpowers: the ability to build brands and drive awareness, shape the industry agenda, generate demand and...
Jane Fleming September 20, 2018
For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and...