Jane Fleming

Posts by Jane Fleming

  • B2B marketing for a right-brain world

    B2B marketing for a right-brain world

    September 8, 2020

    Ads that give you clear facts, straight up; that focus on price and performance; that feature a lot of words on-screen; that present a single, logical view of things; that empower an audience to succeed and remind them how talented and smart they are. If this sounds like a pretty good description of most B2B advertising to you, then there are few observers that...

  • Infographic: How has 2020 affected your content strategy?

    Infographic: How has 2020 affected your content strategy?

    September 4, 2020

    Content marketing has always been about solving your customers’ problems, and it’s fair to say the first nine months of this year have thrown up a few. The success of your business is inextricably linked with that of your customers, which is why a solid content marketing strategy can be a sound investment in your company’s long-term growth. Check out our...

  • The five most important emotions in B2B marketing today

    The five most important emotions in B2B marketing today

    August 17, 2020

    We live and work in emotional times. It’s not just that we’re feeling unfamiliar emotions, or feeling them more intensely; those emotions are also playing a bigger role in how we try to make sense of a suddenly confusing world. They’re as present in our professional lives as in our personal ones. That’s something B2B marketers can’t afford to ignore. Even before...

  • How Dell manages remote marketing teams

    How Dell manages remote marketing teams

    August 13, 2020

    For marketing organisations, the last few months haven’t involved just one transition but a sequence of adjustments. We’ve moved from...

  • A Big Rock in uncertain times

    A Big Rock in uncertain times

    July 13, 2020

    In our latest guide to Content Marketing in Times of Uncertainty, we suggest taking a Big Rock approach to developing your content...

  • A special at home edition of The Sophisticated Marketer

    A special at home edition of The Sophisticated Marketer

    May 28, 2020

    Never in living memory have marketing and sales had to adapt to such massive change in such a short space of time. Many of us have...