Jane Fleming

Posts by Jane Fleming

  • Switch on to the Value of Always-on

    Switch on to the Value of Always-on

    January 15, 2021

    One of the most damaging myths in content marketing is that it has to be timely; that it will only feel relevant and have impact if it talks to the topics of the moment – if it’s hitched to the headlines of the day. Our instinct to be agile and responsive is particularly strong at the moment – and understandably so. Events are moving at a rapid pace, with...

  • Three shifts in marketing strategies heading into 2021

    How to talk the language of content ROI

    January 15, 2021

    As B2B marketers plan their return to growth strategies, they know that proving the value of marketing spend matters more than ever. With budgets under pressure and sales teams in urgent need of support, they don’t just need to do more with less – they need to quantify that contribution in language the rest of the business understands. Across many sectors, sales...

  • Three shifts in marketing strategies heading into 2021

    Three shifts in marketing strategies heading into 2021

    December 9, 2020

    How radically will the return to growth strategies that marketers follow in 2021 differ from the plans they had in place this time last year? We asked a group of marketing and media thinkers with a unique perspective on how the landscape is changing: the senior leaders and strategists at media agencies. LinkedIn’s roundtable of agency leaders are experts who are...

  • How to be an optimist ahead of the New Year

    How to be an optimist ahead of the New Year

    December 7, 2020

    How optimistic should marketers be as they build their return to growth strategies for 2021? What qualities should they put their...

  • Data to inform your return to growth strategy

    Five insights for marketers from LinkedIn’s Chief Economist

    December 3, 2020

    Karin Kimbrough is the eyes and ears of LinkedIn’s vision to create economic opportunity for every member of the global workforce. As...

  • Watch Me: the video trilogy that helps you hit your objectives on LinkedIn

    Watch Me: the video trilogy that helps you hit your...

    November 9, 2020

    Effective marketing starts with objectives. If you’re clear about what you’re trying to achieve then you can align everything from...