Jane Fleming

Posts by Jane Fleming

  • 26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    26 Questions with Dentsu Aegis MENA’s CEO Tarek Daouk

    September 20, 2018

    For almost two decades, Tarek Daouk has been at the centre of innovation in media, content, and digital media in the Middle East and North Africa (MENA). He built Starcom Mediavest Group into an early leader in the space, launched innovative new business models such as the content agency LiquidThread and landed Cannes Lions and other awards. Now, as the CEO of...

  • What keeps audiences watching? A quick guide to video best practices

    What keeps audiences watching? A quick guide to video best practices

    September 10, 2018

    Which characteristics of video content compel audiences to watch? And which are likely to send them scrolling down the page instead? There’s a lot of opinions flying around about what constitutes best practice for video content – but relatively few of them are based on hard science and data. Our quick video guide uses LinkedIn research, together with insights...

  • Our latest quick video guide reveals how to build a sustainable pipeline of compelling video ideas

    Where do great ideas for video content come from?

    September 7, 2018

    Video content will be responsible for 82% of internet traffic by 2021, according to Cisco, which suggests that a regular stream of compelling video content ideas will be essential for staying front-of-mind for any audience. How can you build a pipeline of video content that your chosen audiences will consistently want to watch? Our latest quick guide has the...

  • Your 60-second video guide to measuring video content

    Your 60-second video guide to measuring video content

    September 6, 2018

    When you distribute native video on any social media platform, you generate a lot of different metrics – and there can be some...

  • Your 60-second video guide to making better professional videos

    Your 60-second video guide to making better professional...

    September 5, 2018

    Video has been proven to increase engagement with your content dramatically on LinkedIn. It captivates audiences, builds awareness and...

  • Snapshot from a B2B Marketing Land Down Under

    Snapshot from a B2B Marketing Land Down Under

    August 29, 2018

    It’s easy to assume that B2B marketing is the same the world over: the same challenges and opportunities, the same objectives for...