Jane Fleming

Posts by Jane Fleming

  • Welcome to the Age of Experience for B2B marketing

    Welcome to the Age of Experience for B2B marketing

    April 26, 2018

    At the start of this year, I read an inspiring short piece in Forbes by HP’s Chief Marketing and Communications Officer, Antonio Lucio. He was talking about a fundamental shift that he predicted would dominate CMOs’ agendas in 2018. Lucio predicted that, “2018 will be a breakthrough year for shifting from the boundless options and multiple devices of the...

  • Music at work – who’s got the groove?

    Music at work – who’s got the groove?

    April 11, 2018

    Music in the workplace is something that almost everybody feels passionate about: whether they believe it’s essential to relaxing, building a sociable environment and being more productive – or whether they think it’s the enemy of concentration and a sign that your mind isn’t the job. When it comes to music at work, feelings can run strongly in both directions....

  • B2B Video

    7 “Amateur” B2B Videos That Produced Professional Results

    March 20, 2018

    Video marketing can be an intimidating frontier. Examples like Squarespace’s latest ad, featuring big-name actor Keanu Reeves and cinematic production quality, show us that big-budget B2B video can deliver on a grand scale. However, abundant money and resources are not by any means necessities for creating impactful content in this category. If you’re concerned...

  • Why Technology Marketers Should Enthusiastically Embrace B2B Video

    Why Technology Marketers Should Enthusiastically Embrace...

    March 14, 2018

    Influencing tech decision-makers has always presented a steep challenge for B2B marketing and sales. In general, these buyers tend to...

  • International Women’s Day – how the conversation is growing on LinkedIn

    International Women’s Day – how the conversation is growing...

    March 8, 2018

    International Women’s Day, which takes place this Thursday, is more than just a celebration of the movement for women’s rights. It’s...

  • LinkedIn as a Content Marketing Strategy Building Block

    7 Reasons Why LinkedIn Needs To Be Part of Your Content...

    February 12, 2018

    By this point, almost everyone seems to understand what content marketing is. Content strategy? Not so much. We continue to see a...