Jane Fleming

Posts by Jane Fleming

  • Organic marketing techniques to keep your brand visible in difficult times

    Organic marketing techniques to keep your brand visible in difficult times

    May 6, 2020

    As businesses adjust to new ways of living and working, B2B marketers face a particular dilemma. It’s rarely been more important to protect your business’s bottom line, reassure and secure your customer base, and avoid your brand disappearing from view. However, the resources for doing so have rarely been more limited. Businesses that are lucky to have budget...

  • Three for Free, Week 4: Keeping mind and body energised

    Three for Free, Week 4: Keeping mind and body energised

    April 30, 2020

    Working in isolation can drain energy in ways that we’re not used to. It’s easy to lose the distinction between professional time and personal time, to feel worn down by always being in the same space, to lose the natural rhythms that help keep your body and mind refreshed. As we settle into finding ways to help our businesses through this time, we’re also...

  • Three for Free: creative-minded resources for sales and marketing

    Three for Free, Week 3: creative-minded resources for sales and marketing

    April 22, 2020

    As marketers and sales professionals, we’re lucky that in many cases, we’re able to do our jobs remotely. However, we’re learning that some aspects of what we do are easier to replicate at home than others. For many of us, it’s the simple experience of being around the rest of the team that we miss most: the creative energy that comes from talking through ideas...

  • Three for Free, Week 2: more helpful resources for Sales and Marketing

    Three for Free, Week 2: more helpful resources for Sales...

    April 17, 2020

    A week feels like a very long time in the world right now – but in one respect, it’s nowhere near long enough. Whether you work in...

  • Three for Free: helpful resources for Sales and Marketing

    Three for Free: helpful resources for Sales and Marketing

    April 7, 2020

    As sales and marketing professionals we know that we’re all in this together, but we’re having to find ways to be in it together while...

  • Re-inventing your events as virtual experiences

    Re-inventing your events as virtual experiences

    April 1, 2020

    Events have a huge role to play in B2B marketing strategies. However, in these unprecedented times, with people’s health and wellbeing...