Jennifer Brett

Posts by Jennifer Brett

  • How to move past vanity metrics and measure what matters

    How to move past vanity metrics and measure what matters

    September 24, 2018

    Marketing teams everywhere feel the pressure to show that they are contributing to the bottom line of their business; that their work can be measured in terms of revenue and profitability rather than just costs. The only way to demonstrate this contribution is to find a way to measure the tangible business impacts that marketing delivers. This requires a change...

  • What makes Tech Marketers different?

    May 23, 2016

    Marketing faces challenges that vary considerably from sector to sector. At LinkedIn, we’ve always known that tech marketers are different – and we wanted to know more about what makes them tick. Today we’re releasing an in-depth study, based on surveys of more than 750 marketers in Europe, that explores the specific priorities, opportunities and frustrations of...

  • Tech Research

    What do millennial marketers really want?

    May 4, 2016

    Senior marketers spend a lot of time thinking about what millennial consumers want. However if they want to build a successful business or brand, it’s just as important to ask themselves what motivates the millennials within their marketing team. These are the people with the in-demand skills that businesses need to compete in a fast-changing marketing landscape...

  • Learning from LinkedIn’s most influential Higher Education ...

    February 26, 2016

    They are the colleges, schools and universities whose content travels furthest on LinkedIn; who engage more of their target audiences,...

  • The most valuable skills to have on your LinkedIn profile...

    January 12, 2016

    Which skills do you need to highlight to get ahead in marketing? Which are most likely to spark interest from recruiters? Move you up...

  • Learn more

    On the 2nd day of Christmas, my CMO said to me: What...

    December 2, 2015

    Marketing feels like a discipline in a state of constant disruption: new channels, new technologies and new opportunities emerge...