You’ve got a relevant message for your target audience, a valuable content asset to share, or a point of view that deserves to set the industry agenda. The question is: how can you translate these things into attention, engagement and action in the LinkedIn feed? Which creative tactics deliver the most effective Sponsored Content? We’ve crunched the numbers on...

As Content Marketing Evangelist for LinkedIn, helping marketers put their content in front of the right audience is a key part of my job. At the B2B content campaign level, targeting with efficiency means improving both relevance and scale. LinkedIn has immensely powerful targeting capabilities – but not everyone makes best use of them. Like a kid taking their...

According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content...