Jaime Pham

Posts by Jaime Pham

  • Sponsored Content Trends

    The most successful Sponsored Content tactics in EMEA right now

    September 11, 2017

    You’ve got a relevant message for your target audience, a valuable content asset to share, or a point of view that deserves to set the industry agenda. The question is: how can you translate these things into attention, engagement and action in the LinkedIn feed? Which creative tactics deliver the most effective Sponsored Content? We’ve crunched the numbers on...

  • LinkedIn Targeting Masterclass

    The LinkedIn Targeting Masterclass

    July 6, 2017

    As Content Marketing Evangelist for LinkedIn, helping marketers put their content in front of the right audience is a key part of my job. At the B2B content campaign level, targeting with efficiency means improving both relevance and scale. LinkedIn has immensely powerful targeting capabilities – but not everyone makes best use of them. Like a kid taking their...

  • Sponsored Content Trends

    The Sponsored Content trends most worth following in 2017

    December 19, 2016

    According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content...

  • LinkedIn Sponsored Content

    The most effective Sponsored Content tactics on LinkedIn

    November 3, 2016

    There are lots of things that I enjoy about being a content marketing evangelist at LinkedIn. One of my favourites is the front row...

  • Top tips for effective content marketing on LinkedIn

    May 12, 2016

    The most effective content marketers know that an audience’s attention is something you need to keep earning time and time again....

  • The Quick Start guide to LinkedIn Sponsored Updates

    April 4, 2016

    Recently I was asked to write a blog post for the Native Advertising Institute, explaining the value of Sponsored Updates as a native...