You’ve got a relevant message for your target audience, a valuable content asset to share, or a point of view that deserves to set the industry agenda. The question is: how can you translate these things into attention, engagement and action in the LinkedIn feed? Which creative tactics deliver the most effective Sponsored Content? We’ve crunched the numbers on...

Posts by Jaime Pham
-
The LinkedIn Targeting Masterclass
Jaime Pham July 6, 2017
As Content Marketing Evangelist for LinkedIn, helping marketers put their content in front of the right audience is a key part of my job. At the B2B content campaign level, targeting with efficiency means improving both relevance and scale. LinkedIn has immensely powerful targeting capabilities – but not everyone makes best use of them. Like a kid taking their...
- Topics:
- Content Marketing,
- B2B Marketing
-
The Sponsored Content trends most worth following in 2017
Jaime Pham December 19, 2016
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content...
-
The most effective Sponsored Content tactics on LinkedIn
Jaime Pham November 3, 2016
There are lots of things that I enjoy about being a content marketing evangelist at LinkedIn. One of my favourites is the front row...
- Topics:
- Content Marketing,
- B2B Marketing
-
The most effective content marketers know that an audience’s attention is something you need to keep earning time and time again....
- Topics:
- Content Marketing,
- B2B Marketing
-
Recently I was asked to write a blog post for the Native Advertising Institute, explaining the value of Sponsored Updates as a native...
- Topics:
- Content Marketing,
- Sponsored Updates,
- B2B Marketing