Jann Schwarz

Posts by Jann Schwarz

  • I Believe In Brand Building – Now How Do I Convince My CFO?

    I Believe In Brand Building – Now How Do I Convince My CFO?

    February 17, 2020

    The biggest problem in B2B marketing is pervasive under-investment in brand marketing, which is hurting companies’ growth prospects. That’s the clear and obvious conclusion from new research conducted for LinkedIn’s B2B Institute by our partners, the ad effectiveness gurus Les Binet and Peter Field. Their analysis of the IPA Databank shows that B2B businesses...

  • Why B2B marketers need to get

    Why B2B marketers need to get in touch with their feelings

    October 29, 2019

    Ignoring people’s feelings is rarely a good strategy when it comes to building relationships, both in our professional and personal lives. B2B marketers have always assumed they’re an exception to this rule – but groundbreaking new research from The B2B Institute at LinkedIn shows that bottling up their emotional side is hurting their long-term success. Our...