Jann Schwarz

Posts by Jann Schwarz

  • Why B2B marketers need to get

    Why B2B marketers need to get in touch with their feelings

    October 29, 2019

    Ignoring people’s feelings is rarely a good strategy when it comes to building relationships, both in our professional and personal lives. B2B marketers have always assumed they’re an exception to this rule – but groundbreaking new research from The B2B Institute at LinkedIn shows that bottling up their emotional side is hurting their long-term success. Our...