Jason Miller

Posts by Jason Miller

  • Five lessons from five years at LinkedIn - Jason Miller

    Five lessons from five years at LinkedIn

    August 10, 2018

    I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short space of time: from the frustrations of working in a music industry that was fighting digital technology and losing, to establishing myself as the type of digital marketer I really wanted to be. I was confident in the skills I had...

  • A Game of Virtual Digital Assistants: the complex future of voice search and AI

    A Game of Virtual Digital Assistants: the complex future of voice search and AI

    August 9, 2018

    When marketers imagine a future filled with virtual digital assistants, we tend to assume that everyone will have one AI assistant of choice – and that sooner or later, one of those assistants will achieve critical mass amongst the audiences we’re interested in. We know that AI-powered gatekeepers could have a huge influence on the visibility of our brands and...

  • Singer-songwriter Anna Pancaldi (@annapancaldi) shares songs, stories and insights on creativity in our first video podcast

    Storytelling Lessons from Singer Songwriter Anna Pancaldi

    August 9, 2018

    When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of the most exciting singer-songwriters of her generation – and one of the smartest minds you’ll find in music, creativity and marketing. Step forward Anna Pancaldi, the perfect opening act for Season Seven of The Sophisticated...

  • The history and future of AI – all in one Infographic

    The history and future of AI – all in one Infographic

    August 1, 2018

    As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...

  • It’s time for the content marketing conversation to evolve

    It’s time for the content marketing conversation to evolve

    July 26, 2018

    There’s a moment in awkward conversations when you realise the person you’re speaking to isn’t really engaged with the moment. They’re...

  • In unserer neuen E-Book-Reihe erfahren Sie, wie Sie auf LinkedIn erfolgreicher werben, Leads generieren und Brand Awareness stärken.

    Sie möchten Ihre Marketingstrategie auf LinkedIn verbessern?

    July 24, 2018

    Echte Experten versprechen nicht das Blaue vom Himmel. Sie haben es nicht nötig, für sich oder ihr Know-how die Werbetrommel zu rühren...