Jason Miller

Posts by Jason Miller

  • Le mythe de la capacité de concentration d’un poisson rouge qui nuit au marketing de contenu

    May 11, 2017

    Au terme du Festival du marketing, nous aurons, vous et moi, perdu le compte du nombre de fois où il a été dit que nous avons une capacité de concentration inférieure à celle d’un poisson rouge. Vous avez forcément entendu des théories selon lesquelles vous devriez planifier et exécuter votre marketing de contenu en tenant compte du fait, études à l’appui, que...

  • El gran mito de la capacidad de atención del pez de color

    El gran mito de la capacidad de atención del pez de colores y por qué está afectando al marketing de contenido

    May 11, 2017

    Cuando acabe el Festival de Marketing, tú y yo habremos perdido la cuenta del número de veces que nos han dicho que tenemos una capacidad de atención inferior a la de un pez de colores. Seguro que has escuchado extensas teorías sobre cómo planificar y desarrollar tu marketing de contenido para adaptarte al hecho, probado por numerosos estudios, de que los seres...

  • How to Survive a Mid-Career Crisis in Marketing

    May 5, 2017

    Editors Note: This Article Originally Appeared in the April issue of British Airways Business Life Magazine.  At 36 my career in marketing was sinking. I was working as a marketer in the music business: a dying industry that had decided it wanted to fight digital technology and was losing.  A side-effect of that sad state of affairs was that I was pretty much...

  • b2b

    B2B Dinner for Five – the bonus outtakes you don’t want to ...

    April 21, 2017

    They’re the moments that were too embarrassing, too honest, too darn surreal to make it into the final cut of the B2B Dinner for Five...

  • keynote

    Confessions of an Accidental Keynote Speaker

    April 20, 2017

    I’m writing this from the back of a taxi on my way back home from Dublin. I had to stop and think for a moment whether or not I...

  • b2b

    B2B Dinner for Five: time for dessert

    April 13, 2017

    We’ve reached the dessert course in our first ever B2B Dinner for Five – time to sit back and digest some of the biggest subjects in...