Jason Miller

Posts by Jason Miller

  • The Rise of Storytelling in Marketing – as told by LinkedIn data

    The Rise of Storytelling in Marketing – as told by LinkedIn data

    December 4, 2017

    Lots of people will tell you that marketing has always been about storytelling – and that marketers have always been storytellers. Indeed, storytelling is such an established part of the marketing vocabulary today that it’s tempting to believe it’s always been treated as an important skill. But it hasn’t. LinkedIn data provides a unique perspective on the very...

  • This is why B2B marketers need to think (and work) like artists

    This is why B2B marketers need to think (and work) like artists

    November 23, 2017

    It’s fair to say that Ron Tite has a fairly unique perspective on marketing. How many people pursue a successful career in advertising (Ron was VP and Executive Creative Director at the top agency Euro RSCG), at the same time as living a parallel life as a stand-up comedian? How many can claim to have launched campaigns for the likes of Air France, Evian, Intel...

  • Jason Miller LinkedIn

    This is What Happens When a B2B Marketer Hits the Road with a Rock Band

    November 17, 2017

    The last time I went on tour was in 1991. I was 17 years old and my hair metal band Silent Cry had just released our first album. The highlight of the schedule was playing to a packed gymnasium at my high school – and literally blowing the front off the stage with some over-enthusiastic pyrotechnics. We hoped it would be the start of something bigger, of course....

  • How to become a record-breaking brand

    How to become a record-breaking brand

    November 15, 2017

    What do 52 of the world’s top 100 brands have in common? Besides growth, awareness and a clear sense of meaning and differentiation,...

  • Rock anthems and authentic personal branding

    Rock anthems and authentic personal branding – with Night...

    November 15, 2017

    Being a rock guitarist isn’t always an easy ride. If you think your business has felt the sharp edge of disruption then spare a...

  • The best way to avoid being replaced by a robot – is to try and make sure you’re not acting like a robot yourself

    Is AI taking over your job? Or are you just handing it over?

    November 10, 2017

    As awareness of the capabilities of Artificial Intelligence (AI) increases, workers in all roles and all industry sectors are being...