Jason Miller

Posts by Jason Miller

  • Could your business be like Amazon?

    Could your business be like Amazon?

    January 22, 2018

    Let’s be honest: using Amazon as a benchmark for your business can sound like a way to beat yourself up on a daily basis. Everything about Amazon seems unique: it’s one of the fastest-growing companies in history and recognised as one of the most innovative ever to have existed. It uses data differently, approaches customer experience differently, brings unique...

  • Anaplan CMO Maria Pergolino gave me my big break in B2B marketing – it’s a huge pleasure to welcome her to The Sophisticated Marketer’s Podcast

    Meet the marketer who changed my life – she could do the same for you

    January 19, 2018

    Let me introduce you to the marketing leader who changed my life. Maria Pergolino didn't just give me my big break in B2B content marketing, when she hired me into a role at Marketo back in 2011. She also showed me just how exciting, innovative and value-adding such a role could be. That’s because Maria is a living lesson in how to develop as a marketing leader,...

  • Jared Polin of Fro Knows Photo shares his expertise on The Sophisticated Marketer’s Podcast

    How to turn your expertise into influential video content in 2018

    January 15, 2018

    There’s never been more potential for leveraging video as a content marketing asset – and there’s nobody who knows more about using video to build a following than Jared Polin. Once upon a time, Jared had a job selling cameras in a store. He was what you might call a photo geek: full of pent-up technical knowledge about camera lenses, shutter speeds and features...

  • LinkedIn Video

    How to make a quick and easy professional video for...

    January 11, 2018

    I get this question every day, so I thought I would share a quick and easy setup for shooting good quality video and audio to help...

  • Why content marketing strategy matters – and what it takes to build one

    The crucial difference between content marketing tactics...

    January 8, 2018

    When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal...

  • Image Credit: https://www.flickr.com/photos/afagen/2119323310

    The LinkedIn European Marketing Blog Greatest Hits of 2017

    December 31, 2017

    Each workday, we’re given 8 hours. Eight hours to concept ideas, research information, discuss options, test theories, craft work,...