Jason Miller

Posts by Jason Miller

  • The audience-building plays that inspire a content marketing evangelist

    The audience-building plays that inspire a content marketing evangelist

    November 23, 2018

    Content marketing varies hugely depending on where in the world you are. Across regions, markets and cultures, marketers encounter audiences with very different expectations of how to engage with brands. They also work within marketing cultures that have their own views about the role that content can play for them. This creates different challenges for content,...

  • How to create an Oscar-worthy B2B video strategy on LinkedIn

    How to create an Oscar-worthy B2B video strategy on LinkedIn

    November 13, 2018

    Contrary to what some best practice blog posts might claim, there is no one-size-fits-all approach to creating compelling and effective B2B video – on LinkedIn or on any other platform. The approach that you take, and the techniques that you adopt will always be guided by the particular audience you’re targeting, the stage of the buying journey that you’re...

  • What does creativity mean?

    What does creativity mean? here’s the best 10-word definition I’ve heard

    October 23, 2018

    A few weeks ago, an unusual man walked into our pop-up podcast recording studio in LinkedIn’s London offices. He wasn’t somebody who would usually be found in an office of any kind, still less one occupied by a marketing team. He had an unusual air about him, and an unusual intensity that made interviewing him face-to-face both thrilling and just a little bit...

  • How LinkedIn’s lead generation content went Supersonic

    How LinkedIn’s lead generation content went Supersonic

    October 17, 2018

    I’d like to tell you a story about two ‘Sliding Doors’ moments. You know the ones that I mean, right? Those moments that could so...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative...

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget...

  • Don’t let ‘best practice’ take over your brand

    Don’t let ‘best practice’ take over your brand

    October 10, 2018

    A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered...