Jason Miller

Posts by Jason Miller

  • 12 Essential Components of Great B2B Marketing Campaigns

    12 Essential Components of Great B2B Marketing Campaigns (And 24 Examples)

    August 23, 2017

    In our information-saturated world, it can be a tall order to catch a consumer’s attention with marketing content. That challenge is even greater for B2B marketers. We tend to have less “sexy” products to sell, fewer resources at our disposal, and approximately zero pop stars to do the pitching for us. Even given these hurdles, great B2B marketing campaigns have...

  • Summer of George

    Internal marketing hasn’t been my strong point – it’s time for the Summer of Jason

    August 18, 2017

    Resolutions aren’t just for New Year. If, like me, you were a big Seinfeld fan, then you probably associate summer with ambitious projects as well. In the episode, Summer of George, George Costanza plans to reinvent himself over the course of the summer months. I’d like to try something similar. The Summer of Jason isn’t about changing me though. It’s about...

  • Are you ready for the rise of the hybrid marketer?

    Are you ready for the rise of the hybrid marketer?

    August 17, 2017

    There used to be two ways to survive and thrive in marketing. You could be a specialist marketer, picking an area like brand and communications, events or email and building up your specific skills to become an expert in your field. Alternatively, you could be a general marketer, specialising in strategy, brilliant at seeing the overall marketing picture and how...

  • How to share video on LinkedIn and maximise the engagement you get from it

    13 Top Tips for compelling B2B video content on LinkedIn

    August 14, 2017

    Video is a huge part of the LinkedIn content experience. Playing automatically in the feed, it’s proven to capture audiences’...

  • The musicians hitting the power chords on LinkedIn

    The musicians hitting the power chords on LinkedIn

    August 11, 2017

    LinkedIn is the world’s largest professional network – and being the world’s largest professional network involves having a rich mix...

  • Are businesses missing the value in marketing ops? Here’s...

    August 4, 2017

    Business operations are the secret weapon of many businesses. They leverage a company’s assets to deliver recurring revenues. They...