Jason Miller

Posts by Jason Miller

  • We surveyed over 3,200 LinkedIn members to discover what persuades them to watch video in their feed

    Want to drive views for B2B video? Here’s what makes people watch

    May 17, 2018

    The pivot to video is here. Marketers are creating more of it; audiences are engaging with more of it. And as an inevitable result, there are more opinions than ever before about what drives success for video content. Some of these opinions are based on data, some of them are based on anecdotal evidence, and some of them aren’t based on any of these things. Boom...

  • Planning your summer reading? Here are 10 books to fire you up for the second half of the year

    The 10 most motivating books for marketers to read this summer

    May 14, 2018

    It’s time to finalise those summer holiday plans. And that includes deciding which books are worth cramming into your suitcase, taking to the beach, or grabbing a few moments with, while your nearest and dearest incinerates chicken on a barbecue. You’ll probably come across several essential summer reading lists for marketers over the next couple of months. But...

  • 50 ideas, 18 guests, 1 unique book of marketing wisdom

    50 ideas, 18 guests, 1 unique book of marketing wisdom

    May 10, 2018

    Season Six of The Sophisticated Marketer’s Podcast was the most fun that any marketer could hope to have with a microphone. We couldn’t have asked for a more original, incisive and irreverent line-up of guests: wisdom from the likes of Seth Godin, C-suite insight from Shannon Brayton, the force of marketing nature that is Scott Stratten, and wit and smarts in...

  • The author of Unbranded wraps up Season Six of The Sophisticated Marketer’s Podcast in style

    Five Scott Stratten stories any marketer should hear

    April 27, 2018

    You’ve got to wrap things up in style. And for Season Six of The Sophisticated Marketer’s Podcast, that’s exactly what we’re doing....

  • Ideen für B2B-Videos

    Ideen für B2B-Videos

    April 25, 2018

    Ann Handley ist nicht nur eine Expertin für Content Marketing, sondern auch für Ideen. Dafür pflegt sie eine lange Liste mit Einfällen...

  • Saying ‘Yes’ without thinking is the wrong way to engage audiences through new platforms

    To be a better early adopter, remember how to say ‘No’

    April 25, 2018

    In 2008 Jim Carrey made a bad comedy film. It was called Yes Man. It’s premise was that a sad individual’s life could be transformed...