Jason Miller

Posts by Jason Miller

  • festival of marketing

    8 Essential Priorities for Marketing in 2018

    October 9, 2017

    Most marketing conferences won’t leave you with an obvious list of what to do next. There’ll be lots of inspiring talk, lots of visionary discussion of the challenges and opportunities ahead, lots of buzzy concepts; but distilling all of this down to the actions that marketers actually need to take? That kind of practical thinking usually struggles to make it...

  • Content going viral won’t necessarily help you as a B2B marketer – it might even undermine your strategy

    How to make content go viral? 5 reasons B2B marketers should NEVER ask this question

    October 2, 2017

    There’s a huge hidden assumption within digital content marketing that’s almost as old as digital marketing itself. It’s the assumption that the ultimate goal of your content marketing strategy is virality. The true hallmark of success is to create content that whole hosts of unrelated people converge around: they leap on it, engage with it like crazy, take...

  • An exclusive interview with Lori Joyce

    Disruption, Authenticity, & Diversity: Lessons from a Successful Female Entrepreneur

    September 22, 2017

    In the first part of this episode of The Sophisticated Marketer’s Podcast, we heard the story of Lori Joyce the entrepreneur: how a pair of friends turned their idea for a business into a content brand, and a cupcake revolution. In the second half of our interview, the conversation turns to Lori Joyce the B2B marketer. We’ll hear about why The Cupcake Girls...

  • Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business.

    How to Break the Rules, Succeed in Business, and Start a ...

    September 20, 2017

    You may not realise it, but you are in the middle of one of the UK’s most important national events. This is National Cupcake Week –...

  • Infographic of the Week

    Our pick of the most important B2B digital marketing...

    September 20, 2017

    You’ve got to love a piece of content that delivers exactly what it promises. That’s what you get with The Most Important B2B Digital...

  • Photography on LinkedIn

    How I’m building a life as a photographer on LinkedIn

    September 15, 2017

    In my non-B2B marketing life, I’m a concert photographer. It’s something I’m very passionate about – and it’s the fusion of creative...