Jason Miller

Posts by Jason Miller

  • the most effective content is long-form content

    The most effective content marketing slows down – and goes long

    June 15, 2017

    There’s never been a clearer divide between content’s haves and have-nots, between content that’s got what it takes to deliver engagement and influence – and content that doesn’t. When audiences have a finite amount of attention and there’s an increasing amount of content competing for it, there are inevitably winners and losers. The more data on content...

  • How Publishing on LinkedIn Improves Your Search Visibility

    How Publishing on LinkedIn Improves Your Search Visibility

    June 7, 2017

    The classic model for content marketing is a “hub-and-spoke” setup. You have your owned content hub, usually a blog. Then you post links on other channels—the spokes—to drive traffic back to the hub. It’s a strategy that has worked well in the past. But audience behaviour is changing, and it may be time for the model to evolve. A recent comScore report shows...

  • Thought Leadership Lessons from The Clash

    Essential Thought Leadership Lessons from the Clash

    June 5, 2017

    In 1979 history was made at Wessex Studios in Northern London. Punk rock was in need of a savior and The Clash would rise to the occasion. The Clash, especially Joe Strummer, wanted to start a conversation. Other punk bands, such as the Sex Pistols, stood for complete anarchy and not much else. The Clash was a disrupter, no question, but they wanted to lead a...

  • Le mythe de la capacité de concentration d’un poisson rouge...

    May 11, 2017

    Au terme du Festival du marketing, nous aurons, vous et moi, perdu le compte du nombre de fois où il a été dit que nous avons une...

  • El gran mito de la capacidad de atención del pez de color

    El gran mito de la capacidad de atención del pez de colores...

    May 11, 2017

    Cuando acabe el Festival de Marketing, tú y yo habremos perdido la cuenta del número de veces que nos han dicho que tenemos una...

  • How to Survive a Mid-Career Crisis in Marketing

    May 5, 2017

    Editors Note: This Article Originally Appeared in the April issue of British Airways Business Life Magazine.  At 36 my career in...