Jason Miller

Posts by Jason Miller

  • How LinkedIn’s lead generation content went Supersonic

    How LinkedIn’s lead generation content went Supersonic

    October 17, 2018

    I’d like to tell you a story about two ‘Sliding Doors’ moments. You know the ones that I mean, right? Those moments that could so easily have never happened at all but which changed the course of your life when they did. The first of these moments happened in 1992, when an undiscovered creative genius from Leeds Polytechnic walked into a lift with a roadie and...

  • The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    The Saigon Kick secret to living a face-melting creative life, despite the setbacks

    October 16, 2018

    Ever felt kicked in the teeth by a marketing career? Stymied by constantly shifting politics at work? Sidelined by arbitrary budget cuts? Your very existence threatened by the next disruptive technology? Wondering why you keep going and considering whether now might be the time to pack it all in? Then I have a post that you really should read. It’s written by...

  • Don’t let ‘best practice’ take over your brand

    Don’t let ‘best practice’ take over your brand

    October 10, 2018

    A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply it too widely or thoughtlessly. Best practice can be a great source of insight when...

  • 10 books NOT about marketing that every marketer should read

    10 books NOT about marketing that every marketer should read

    September 4, 2018

    Marketers are never short of reading matter: there are books on every aspect of the craft and science of what we do, classic texts on...

  • Here’s the real future of marketing

    Never mind the bunkum: Here’s the real future of marketing

    August 21, 2018

    Marketing is a bit of a two-speed profession. In the fast lane, new technologies, tactics and platforms hurtle into view at...

  • Five lessons from five years at LinkedIn - Jason Miller

    Five lessons from five years at LinkedIn

    August 10, 2018

    I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short...