Jason Miller

Posts by Jason Miller

  • Christmas wisdom from a Marketing Grinch

    Christmas wisdom from a Marketing Grinch

    December 18, 2017

    One of the biggest mistakes in a marketing career is only ever listening to opinions that you know you are going to agree with. It means never having your thinking challenged, never seeing your strategy from a different perspective, and never having the pitfalls pointed out to you. Doug Kessler is a marketer who knows the value of contrary opinions and a proper,...

  • Minter Dial reads a scary story that shows why marketers need to prioritise empathy

    A festive tale with a warning for marketers

    December 14, 2017

    In Charles Dickens’ classic A Christmas Carol, Ebenezer Scrooge is scared into greater empathy for his fellow human beings through a nightmarish vision of the misery he creates for others and himself. The latest installment in our festive marketing playlist features a story that does something very similar. It shows how brands that have become tone deaf to the...

  • What committed storytelling looks like – and why it matters

    Marketers pay heed: this is what committed storytelling looks like – and why it matters

    December 12, 2017

    All marketers tell stories, as Seth Godin puts it in the title of his classic 2012 book. However, not all marketers have the passion and dedication to a story that’s the hallmark of a great storyteller. In the latest episode of The Sophisticated Marketer’s Podcast, I met one that does. Minter Dial has spent 27 years telling a story with huge personal resonance...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 12, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our yuletide playlist of great marketing...

  • The Rise of Storytelling in Marketing – as told by LinkedIn data

    The Rise of Storytelling in Marketing – as told by LinkedIn...

    December 4, 2017

    Lots of people will tell you that marketing has always been about storytelling – and that marketers have always been storytellers....

  • This is why B2B marketers need to think (and work) like artists

    This is why B2B marketers need to think (and work) like...

    November 23, 2017

    It’s fair to say that Ron Tite has a fairly unique perspective on marketing. How many people pursue a successful career in advertising...