Jason Miller

Posts by Jason Miller

  • 10 books NOT about marketing that every marketer should read

    10 books NOT about marketing that every marketer should read

    September 4, 2018

    Marketers are never short of reading matter: there are books on every aspect of the craft and science of what we do, classic texts on positioning, must-read new perspectives on persuasion and the psychology of buying, essential handbooks to rapidly emerging areas like Artificial Intelligence (AI). The danger isn’t that we’ll run out of worthwhile things to read...

  • Here’s the real future of marketing

    Never mind the bunkum: Here’s the real future of marketing

    August 21, 2018

    Marketing is a bit of a two-speed profession. In the fast lane, new technologies, tactics and platforms hurtle into view at bewildering pace. In the cruising lane, marketing pillars like product, price, distribution and promotion remain constant as strategy focuses on segmenting markets, positioning brands and developing propositions. Most predictions about the...

  • Five lessons from five years at LinkedIn - Jason Miller

    Five lessons from five years at LinkedIn

    August 10, 2018

    I’m proud of the B2B marketer that I was when I first walked into LinkedIn’s offices five years ago. I had come a long way in a short space of time: from the frustrations of working in a music industry that was fighting digital technology and losing, to establishing myself as the type of digital marketer I really wanted to be. I was confident in the skills I had...

  • A Game of Virtual Digital Assistants: the complex future of voice search and AI

    A Game of Virtual Digital Assistants: the complex future of...

    August 9, 2018

    When marketers imagine a future filled with virtual digital assistants, we tend to assume that everyone will have one AI assistant of...

  • Singer-songwriter Anna Pancaldi (@annapancaldi) shares songs, stories and insights on creativity in our first video podcast

    Storytelling Lessons from Singer Songwriter Anna Pancaldi

    August 9, 2018

    When is an episode of a marketing podcast far more than an episode of a marketing podcast? When it’s also a live performance by one of...

  • The history and future of AI – all in one Infographic

    The history and future of AI – all in one Infographic

    August 1, 2018

    As I argued in a post a couple of weeks ago, it’s vital for marketers to understand the conversation around Artificial Intelligence –...