Jason Miller

Posts by Jason Miller

  • Becoming a better marketer through the art of the side-hustle

    How to not quit your day job and follow your dreams anyway

    April 23, 2018

    Far too many people are still trying to live their professional lives by a piece of wisdom from 2,500 years ago. That’s when the ancient Chinese philosopher Confucius came up with his famous career advice: “find a job that you love and never have to work a day in your life.” It sounds great in principle. It rarely works in practice. The problem is Confucius’...

  • What do B2B buyers really want from content

    B2B buyers have spoken: here’s what they want from your content marketing

    April 18, 2018

    The ultimate goal of B2B content marketing is to generate demand for your solutions and influence buying decisions in favour of your business. It’s difficult to achieve these things without a clear understanding of what B2B buyers want from your content. That’s why it would be crazy to ignore the Demand Gen Report annual survey of content preferences for B2B...

  • La liste ultime des idées de vidéos BtoB

    La liste ultime des idées de vidéos BtoB

    April 1, 2018

    Ann Handley, experte en marketing de contenu, explique que l’un des aspects principaux de son processus créatif consiste à se constituer un solide répertoire d’idées dans lequel piocher lorsque l’inspiration lui manque. Une sorte de réserve, en fait, un peu à la façon des écureuils avant l’hiver. Cette pratique est particulièrement recommandée aux marketeurs...

  • Vous n’utilisez peut-être pas les bons chiffres

    Arrêtez de tenir le contenu pour responsable de vos...

    March 29, 2018

    Les données suggérant que de nombreuses marques ne comprennent pas le marketing de contenu prouvent qu’il faut prendre la discipline...

  • advertising week europe

    The truth about marketing in a voice search world

    March 27, 2018

    The great thing about recording live episodes of this podcast at an event like Advertising Week Europe is the serendipity of it all....

  • advertising week europe

    Matt Wilson talks great B2B video on The Sophisticated...

    March 23, 2018

    Fan channels are some of the fastest-growing and dynamic media properties around. Several of these rapidly emerging sports properties...