Jennifer Bunting

Posts by Jennifer Bunting

  • Secrets of the most successful activation campaigns

    Secrets of the most successful activation campaigns

    August 20, 2020

    It’s fair to say B2B marketers spend a lot of their time thinking about action – and how best to get people to take it. It could be the act of downloading a piece of thought leadership content that moves them along the consideration journey; the action that causes them to become a lead; or the moment that prompts them to get in touch with sales. Our most...

  • Recreate the full event experience with LinkedIn Live and LinkedIn Events

    Recreate the full event experience with LinkedIn Live and LinkedIn Events

    June 30, 2020

    Up to about three months ago, many B2B marketers relied on in-person events. They were a great way to gather audiences in one place, keep their attention for hours, build buzz, and seamlessly make the transition from sharing thought-leadership to starting sales conversations. Yet, even with lockdowns easing in some countries, it’s difficult to imagine such...

  • The live video experiences your audiences are looking for

    The live video experiences your audiences are looking for

    June 18, 2020

    Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...

  • 2019 Internet Trends that matter for B2B

    Why Mary Meeker’s 2019 Internet Trends matter for B2B

    July 17, 2019

    If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture...

  • Three great insights from LinkedIn’s Kelly Farrell – one of The Drum’s Future 50 Marketers

    Three great insights from LinkedIn’s Kelly Farrell – one of...

    April 8, 2019

    It’s exciting when somebody with a passion for marketing gets recognised for their skill and commitment at an early stage in their...

  • Key learnings from LinkedIn's Beta programme to help drive more value from your video content

    Ready to get started with video ads on LinkedIn? Here are 9...

    June 7, 2018

    Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video...