It’s fair to say B2B marketers spend a lot of their time thinking about action – and how best to get people to take it. It could be the act of downloading a piece of thought leadership content that moves them along the consideration journey; the action that causes them to become a lead; or the moment that prompts them to get in touch with sales. Our most...
Posts by Jennifer Bunting
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- Topics:
- Content Marketing,
- B2B Marketing
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Up to about three months ago, many B2B marketers relied on in-person events. They were a great way to gather audiences in one place, keep their attention for hours, build buzz, and seamlessly make the transition from sharing thought-leadership to starting sales conversations. Yet, even with lockdowns easing in some countries, it’s difficult to imagine such...
- Topics:
- B2B Marketing
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Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...
- Topics:
- Video,
- B2B Marketing
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If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture...
- Topics:
- LinkedIn B2B Marketing
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It’s exciting when somebody with a passion for marketing gets recognised for their skill and commitment at an early stage in their...
- Topics:
- B2B Content Marketing
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Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing