Jennifer Bunting

Posts by Jennifer Bunting

  • 2019 Internet Trends that matter for B2B

    Why Mary Meeker’s 2019 Internet Trends matter for B2B

    July 17, 2019

    If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture capital community’s most authoritative take on how internet habits are changing, how different platforms are responding – and where the opportunities for growth lie. However, if you’re a B2B marketer, you might be left wondering how...

  • Three great insights from LinkedIn’s Kelly Farrell – one of The Drum’s Future 50 Marketers

    Three great insights from LinkedIn’s Kelly Farrell – one of The Drum’s Future 50 Marketers

    April 8, 2019

    It’s exciting when somebody with a passion for marketing gets recognised for their skill and commitment at an early stage in their career. We were thrilled when this recognition came the way of LinkedIn’s Kelly Farrell at the end of last month. Kelly is a product and field marketing co-ordinator for LinkedIn Marketing Solutions in EMEA, and she is now also one...

  • Key learnings from LinkedIn's Beta programme to help drive more value from your video content

    Ready to get started with video ads on LinkedIn? Here are 9 things you need to know:

    June 7, 2018

    Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video content in the LinkedIn feed. We wanted to know how video works best to engage professional audiences. What is the role of video in B2B marketing? How should you measure success? And what tactics and techniques persuade audiences to...

  • B2B Video

    Welcome to the era of B2B video

    April 16, 2018

    Marketing industry awards tend to focus on one type of video advertising – the TV ads created by B2C brands with deep pockets and a...

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    March 29, 2018

    As a B2B marketer, capturing your audience’s attention has never been harder. Video is a proven tactic for engaging decision-makers,...

  • Be the first to learn how to use LinkedIn’s new marketing...

    February 21, 2018

    This is an exciting year for anyone using LinkedIn for marketing. Over the next 12 months, we’ll be launching new and more impactful...