If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture capital community’s most authoritative take on how internet habits are changing, how different platforms are responding – and where the opportunities for growth lie. However, if you’re a B2B marketer, you might be left wondering how...
Posts by Jennifer Bunting
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- Topics:
- LinkedIn B2B Marketing
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It’s exciting when somebody with a passion for marketing gets recognised for their skill and commitment at an early stage in their career. We were thrilled when this recognition came the way of LinkedIn’s Kelly Farrell at the end of last month. Kelly is a product and field marketing co-ordinator for LinkedIn Marketing Solutions in EMEA, and she is now also one...
- Topics:
- B2B Content Marketing
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Before LinkedIn launched Video for Sponsored Content, we ran a Beta programme with over 700 advertisers experimenting with video content in the LinkedIn feed. We wanted to know how video works best to engage professional audiences. What is the role of video in B2B marketing? How should you measure success? And what tactics and techniques persuade audiences to...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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Marketing industry awards tend to focus on one type of video advertising – the TV ads created by B2C brands with deep pockets and a...
- Topics:
- Video,
- Content Marketing,
- B2B Marketing
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As a B2B marketer, capturing your audience’s attention has never been harder. Video is a proven tactic for engaging decision-makers,...
- Topics:
- Video Marketing,
- LinkedIn Marketing News
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This is an exciting year for anyone using LinkedIn for marketing. Over the next 12 months, we’ll be launching new and more impactful...
- Topics:
- Product Marketing