Posts by Jennifer Bunting

Up to about three months ago, many B2B marketers relied on in-person events. They were a great way to gather audiences in one place, keep their attention for hours, build buzz, and seamlessly make the transition from sharing thought-leadership to starting sales conversations. Yet, even with lockdowns easing in some countries, it’s difficult to imagine such...

Live video has dominated the experience of the last month or so for most professionals – and most marketers. As people have navigated the pivot to remote working, the on-screen connection to a colleague, friend or family member has become a constant part of work and life. But live video hasn’t just been a replacement for face-to-face meetings and personal...

If you’re an informed marketer then you’ve almost certainly heard of Mary Meeker’s annual Internet Trends Report. It’s the venture capital community’s most authoritative take on how internet habits are changing, how different platforms are responding – and where the opportunities for growth lie. However, if you’re a B2B marketer, you might be left wondering how...