Jennifer Bunting

Posts by Jennifer Bunting

  • B2B Video

    Welcome to the era of B2B video

    April 16, 2018

    Marketing industry awards tend to focus on one type of video advertising – the TV ads created by B2C brands with deep pockets and a drive to be famous. B2B marketers though, are forging their own path. Their use of video is more innovative, and in many ways more creative than the Super Bowl ads and other high-profile spots getting all the media attention....

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    March 29, 2018

    As a B2B marketer, capturing your audience’s attention has never been harder. Video is a proven tactic for engaging decision-makers, but the challenge has been finding a quality environment to reach them. Over 42% of the digital B2B advertisers that LinkedIn surveyed in EMEA described this as a top challenge when running video campaigns on other platforms. Today...

  • Be the first to learn how to use LinkedIn’s new marketing tools for 2018

    February 21, 2018

    This is an exciting year for anyone using LinkedIn for marketing. Over the next 12 months, we’ll be launching new and more impactful advertising formats, adding new targeting capabilities, streamlining reporting, and making it easier to run, measure and report on your campaigns. On Wednesday 28 February at 11am GMT, join our LinkedIn Product Roadmap 2018 webinar...

  • linkedin marketing awards

    Make your B2B campaign famous in under 20 minutes

    August 29, 2017

    With just over a week remaining for submissions into the LinkedIn Marketing Awards, here are the top tips to nominate your brilliant...

  • How a purposeful content audit can fire up your...

    July 7, 2016

    My colleague Kristin Kunasingam thinks about doing a content audit the same way she thinks about cooking a lamb curry – and judging by...