Jon  Lombardo

Posts by Jon Lombardo

  • The B2B Marketer’s Guide To The “Share of Voice Rule”

    The B2B Marketer’s Guide To The “Share of Voice Rule”

    January 17, 2020

    For more than 50 years, marketers have been able to rely on a rule to help determine how much money to invest in advertising to meet specific growth targets. The rule, called the “Share of Voice (SOV) Rule”, says the following: “Brands that set their share of voice (SOV) above their share of market (SOM) tend to grow (all other factors being equal), and those...

  • Why your Sponsored Updates should be doing more than just delivering content

    February 23, 2016

    Sponsored Updates are one of the most powerful content marketing distribution channels on the planet. They deliver your content right in the feed of your target audience, in a highly trusted environment where people turn for relevant advice and guidance. And they give you access to a global audience of more than 400 million professionals. But delivering content...

  • 5 steps to a proper content marketing strategy

    September 17, 2015

    If your content marketing strategy is solely focused on publishing content then it isn’t really a strategy. On LinkedIn, we’ve seen that the most effective content-producing brands have a clear idea of what they’re trying to achieve and why. Their strategy runs through the type of content that they generate but also the frequency with which they publish it, the...

  • Introducing the LinkedIn September Webcast series

    September 8, 2015

    Content marketing is no longer just a buzzword, a trend or a theme. It’s become fundamental to how businesses connect with their...