Kelly Farrell

Posts by Kelly Farrell

  • Personalising the journey from brand to demand with retargeting

    Personalising the journey from brand to demand with retargeting

    June 24, 2020

    Almost every marketer is familiar with the concept of the customer journey: the process of turning a stranger of your business into a customer of your business. It’s the thread that links our brand activity, focused on building awareness and salience at scale, with targeted demand marketing that gives people immediate reasons for taking action. When brands get...

  • What is Conversational Marketing?

    What is Conversational Marketing? And why does it matter?

    March 17, 2020

    Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one of them? Instead of hoovering up data to try and figure out whether people are ready to buy from you or not, you could let them tell you? Instead of trying to figure out in advance what call to action they might respond to, you...

  • LinkedIn Live Success

    How Dentsu Aegis Doubled Its Share of Voice with Event Coverage on LinkedIn Live

    October 14, 2019

    There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really part of something, experiencing an event in the moment, as it happens. Marketers can now tap into this dynamic on LinkedIn through LinkedIn Live, a video feature that enables brands and individuals to broadcast content in...

  • It’s not technology that inspires – it’s the way humans respond to it

    It’s not technology that inspires – it’s the way humans...

    July 8, 2019

    My Netflix account categorises the film AlphaGo as ‘Inspiring’. For about two-thirds of the movie though, I wasn’t sure. Artificial...

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove...

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of...

  • The Starter Guide to Account-Based Marketing (ABM) on...

    May 31, 2019

    It’s difficult to find a B2B marketer who isn’t switched on to the value of Account-Based Marketing (ABM). If your priorities include...