Kelly Farrell

Posts by Kelly Farrell

  • How have global brands evolved their approach to virtual events?

    How have global brands evolved their approach to virtual events?

    April 16, 2021

    As the business world scrambled to adjust to the challenges and changes of 2020, EMEA event organisers were facing a perfect storm of factors preventing them from doing their job in any traditional sense. But they were not alone. In a global study we undertook with Savanta, it’s clear that organisers around the world were faced with the same existential...

  • The State of Virtual Events Today

    The State of Virtual Events Today

    April 13, 2021

    Once upon a time, in the dim and distant past of late 2019, an event was something you went to. It could be large or small, intimate and exclusive or impressively huge, but its value always came from the experiences that are possible in-person. Now, suddenly, that’s no longer what an event means. Most of the events planned into marketing calendars for 2021 won’t...

  • Lessons from five LinkedIn Live happenings

    Lessons from five LinkedIn Live happenings

    October 28, 2020

    This has been the year of the virtual event, with marketers and sales teams racing to recreate the conferences and workshops they have relied on to build excitement, bring communities together, and start sales conversations. LinkedIn Live has been at the heart of this pivot. We’ve seen all types of organisations embracing the opportunity to stream live video...

  • Personalising the journey from brand to demand with retargeting

    Personalising the journey from brand to demand with...

    June 24, 2020

    Almost every marketer is familiar with the concept of the customer journey: the process of turning a stranger of your business into a...

  • What is Conversational Marketing?

    What is Conversational Marketing? And why does it matter?

    March 17, 2020

    Imagine if, instead of guessing what your audience members are most interested in, your marketing campaign could simply ask each one...

  • LinkedIn Live Success

    How Dentsu Aegis Doubled Its Share of Voice with Event...

    October 14, 2019

    There’s something about the allure of live broadcasts that tends to make them irresistible. As a viewer, you feel like you are really...