Kelly Farrell

Posts by Kelly Farrell

  • It’s not technology that inspires – it’s the way humans respond to it

    It’s not technology that inspires – it’s the way humans respond to it

    July 8, 2019

    My Netflix account categorises the film AlphaGo as ‘Inspiring’. For about two-thirds of the movie though, I wasn’t sure. Artificial Intelligence (AI) is something I’m fascinated and excited by. The way I see it, human beings have been trying to create technology that can transform our abilities since the beginning of time. We’ve designed tools to make tasks...

  • The stories of six lead generation campaigns that drove real business results

    The stories of six lead generation campaigns that drove real business results

    June 18, 2019

    It tops almost every B2B marketer’s agenda: how can we meet our lead generation targets? We’re judged on the number and cost of Marketing Qualified Leads (MQLs) that we deliver – and if that flow doesn’t keep up, we come under pressure. Leads matter. However, not all leads matter in the same way. As marketers, we don’t just want impressive lead generation...

  • The Starter Guide to Account-Based Marketing (ABM) on LinkedIn

    May 31, 2019

    It’s difficult to find a B2B marketer who isn’t switched on to the value of Account-Based Marketing (ABM). If your priorities include more effective alignment with sales, delivering higher quality and more relevant leads, and linking marketing activity more directly to revenue, then ABM is almost certainly part of your thinking. However, just because the...

  • Inspiration from six brands transforming awareness levels on LinkedIn

    Inspiration from six brands transforming awareness levels...

    May 15, 2019

    Brand awareness: it’s difficult to measure, it’s complicated to relate to the bottom line, but it’s extremely difficult to drive...