Here’s some food-for-thought for marketers sheltering at home with their favourite films: have you ever noticed how the most memorable movie characters have a lot in common with the most successful brands? I saw this great film the other day, but I can’t remember the name of it. It was about this character, perhaps you’ve heard of him? He was British. Smartly...
Posts by Keith Browning
- Content Marketing
In early 2009, two men in their early forties set off around the thrift stores and flea markets of New York City, looking for junk. They acquired 100 pieces of what might best be described as, “tat.” These were the types of objects that you could find in anyone’s dusty attic, at the back of anyone’s kitchen drawer, or down the back of anyone’s sofa. Their only...
Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom and is shrinking the amount of hand baggage they can take? What kind of fast food marketer pays to remind people that their chicken-serving brand recently ran out of chicken? And why would one of the world’s largest car rental...