Keith Browning

Posts by Keith Browning

  • The experiment that proves the value of stories

    The experiment that proves the value of stories

    December 10, 2019

    In early 2009, two men in their early forties set off around the thrift stores and flea markets of New York City, looking for junk. They acquired 100 pieces of what might best be described as, “tat.” These were the types of objects that you could find in anyone’s dusty attic, at the back of anyone’s kitchen drawer, or down the back of anyone’s sofa. Their only...

  • Winning with weakness

    Winning with weakness

    September 2, 2019

    Why would a low-budget airline happily publicise the fact that it refuses to let passengers reserve seats, gives them little legroom and is shrinking the amount of hand baggage they can take? What kind of fast food marketer pays to remind people that their chicken-serving brand recently ran out of chicken? And why would one of the world’s largest car rental...

  • Content or context: which matters more?

    Content or context: which matters more?

    October 25, 2018

    At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of the L’Enfant Plaza metro station in Washington D.C. He positioned himself against a wall, next to a garbage bin, unpacked a violin and bow, opened his case ready to take donations, and started to play. He played for 43 minutes....