Kenneth Kulbok

Posts by Kenneth Kulbok

  • Programmatic Guide

    The programmatic jargon buster – what the ad tech terms really mean

    December 21, 2016

    The ad tech industry may be young – but it’s had plenty of time to hatch more than its fair share of jargon, jive talk, alphabetty spaghetti and generally confusing lingo. What does programmatic mean? What’s an SSP and how does it differ from a DMP? What different types of programmatic auctions are there? Fortunately for anyone left a bit bewildered by...