Laura Collins

Posts by Laura Collins

  • Tech Research

    Top insights for marketing to premium travellers on LinkedIn

    June 7, 2016

    LinkedIn members are amongst the best-travelled people on the planet – and are far more likely to pay for a premium travel experience, whether that experience is for business or leisure. However, to capture a share of that increased travel spending, airlines and hotels need to be aware of how these LinkedIn travellers’ priorities vary based on different types of...

  • Your brand value tomorrow depends on employees living your brand values today

    March 4, 2016

    Nielsen released a fascinating piece of research last month, which provides yet more evidence of the importance of employees as your most influential brand assets. It describes a feedback loop between your talent brand and customer-facing brand that can either significantly enhance your future competitiveness – or seriously undermine it. It all comes down to...

  • 3 data lessons that Millennials can teach B2B marketers

    January 20, 2016

    Marketers spend a lot of time studying millennials. At LinkedIn, we believe in using some of that insight to act more like millennials ourselves, and nowhere more so than when it comes to working with data. I’ve written posts previously about how millennials tend to defy generalisation – but this is one area where millennials as a whole represent a huge shift in...

  • How to turn more content into more effective content

    January 5, 2016

    The UK has more content marketers, producing more B2B and B2C content, than ever before. Those are the topline findings from the...

  • Tech Research

    How can marketers navigate the new IT buying process?

    September 30, 2015

    Last year, we released our IT Buying Committee study, with huge implications for Tech marketers. Where once they had to target one...

  • Why millennials defy generalisation

    August 20, 2015

    Millennials may be the must-have audience of the moment – but they are in actual fact a very tricky demographic to pin down. Far from...