Marketing managers are an organisation’s shock absorber. Their role is to soak up pressure from above and below while cushioning the impact on others, and keeping the business and its marketing strategy running as smoothly as possible. Over the last few months that shock absorber has been working overtime. Over the months and years to come, its role will be more...

As the world starts to come to terms with the profound impact of COVID-19, businesses are now either resetting or focusing on business continuity. That’s why our expert content marketers Grace MacDonald and Jane Fleming have created Content Marketing in Times of Uncertainty, a new guide designed to help you plan a long-term route to growth that can navigate the...

No marketer has been unaffected by the events of the last month or so. However, the impact depends very much on which type of business they are in. We can all think of examples of brands for which demand is surging – just as we can think of many for which it’s disappeared. We all know about the difficulties that companies grapple with when operations are...