Lizzy Knights-Ward

Posts by Lizzy Knights-Ward

  • Introducing the Marketing Manager’s Survival Guide

    Introducing the Marketing Manager’s Survival Guide

    July 23, 2020

    Marketing managers are an organisation’s shock absorber. Their role is to soak up pressure from above and below while cushioning the impact on others, and keeping the business and its marketing strategy running as smoothly as possible. Over the last few months that shock absorber has been working overtime. Over the months and years to come, its role will be more...

  • Content marketing in times of uncertainty

    Content marketing in times of uncertainty

    June 15, 2020

    As the world starts to come to terms with the profound impact of COVID-19, businesses are now either resetting or focusing on business continuity. That’s why our expert content marketers Grace MacDonald and Jane Fleming have created Content Marketing in Times of Uncertainty, a new guide designed to help you plan a long-term route to growth that can navigate the...

  • Reinventing B2B Marketing for unprecedented times

    Reinventing B2B Marketing for unprecedented times

    April 16, 2020

    No marketer has been unaffected by the events of the last month or so. However, the impact depends very much on which type of business they are in. We can all think of examples of brands for which demand is surging – just as we can think of many for which it’s disappeared. We all know about the difficulties that companies grapple with when operations are...

  • What’s Marketing sending to Sales this Valentine’s?

    What’s Marketing sending to Sales this Valentine’s?

    February 13, 2020

    The mystery deepens. A few days ago, it was a secret Valentine’s letter from Sales to Marketing that appeared in B2B marketing...

  • We’ve intercepted a Valentine’s letter revealing Sales’ true feelings about Marketing

    Sales’ secret Valentine’s message to Marketing

    February 11, 2020

    It appeared mysteriously in the kitchen area next to the Marketing department, attached to a box of chocolate truffles. The envelope...

  • Is your thought leadership really building your brand?

    Is your thought leadership really building your brand?

    January 15, 2020

    Ask a group of B2B marketers what thought leadership is for, and you’ll get any number of answers. There will be lots of mentions of...