As B2B marketers, we know that the experiences of buyers and customers are everything – and we also know that we can’t improve those experiences by acting alone. The buying journey that people take with our businesses travels across marketing touchpoints but also through conversations with sales, customer support and more. Designing it, curating it and...

What happens after the end of Black History Month? In a year when race has dominated the media agenda, these last few weeks have been an opportunity to ask real questions of ourselves and our workplaces. Plenty of people have been ready to listen and ready to learn about what the experience of different ethnic groups actually is – and our own role in changing...

Marketing runs on plans. One of the most disorientating aspects of 2020 is that our plans have had to change – but without clear, confirmed, new strategies to replace them. Forecasting even six months ahead is fraught with risk. Our planning horizons are shrinking and the plans that we do make come with far more uncertainty. As a marketing manager, your role...