As B2B marketers, we know that the experiences of buyers and customers are everything – and we also know that we can’t improve those experiences by acting alone. The buying journey that people take with our businesses travels across marketing touchpoints but also through conversations with sales, customer support and more. Designing it, curating it and...

Posts by Lizzy Knights-Ward
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- Topics:
- Technology,
- B2B Marketing
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Marketers – if you’re serious about being an ally on race, these seven books will help
Lizzy Knights-Ward November 3, 2020
What happens after the end of Black History Month? In a year when race has dominated the media agenda, these last few weeks have been an opportunity to ask real questions of ourselves and our workplaces. Plenty of people have been ready to listen and ready to learn about what the experience of different ethnic groups actually is – and our own role in changing...
- Topics:
- Content Marketing,
- B2B Marketing
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How to build a marketing plan amid uncertainty
Lizzy Knights-Ward September 28, 2020
Marketing runs on plans. One of the most disorientating aspects of 2020 is that our plans have had to change – but without clear, confirmed, new strategies to replace them. Forecasting even six months ahead is fraught with risk. Our planning horizons are shrinking and the plans that we do make come with far more uncertainty. As a marketing manager, your role...
- Topics:
- Content Marketing
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Strive for sales and marketing alignment
Lizzy Knights-Ward September 15, 2020
The stress test. An age-old tool which can help you understand how robust your processes are during times of high pressure. Generally...
- Topics:
- Content Marketing,
- B2B Marketing
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Resilience tips for Marketing Managers
Lizzy Knights-Ward August 28, 2020
As a marketing manager, your role involves meeting needs and expectations that come from several directions simultaneously. You manage...
- Topics:
- Content Marketing
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People have been trying to align sales and marketing for decades, with limited success. However, our new commissioned research...
- Topics:
- Content Marketing,
- B2B Marketing