Michelle Davis

Posts by Michelle Davis

  • Target the fast lane for Electric Vehicle campaigns

    Target the fast lane for Electric Vehicle campaigns

    October 13, 2020

    Electric Vehicles (EVs) are making the move into the mainstream – but that doesn’t mean that all auto buyers are travelling down the road to buying an EV at the same speed. When a new technology approaches the tipping point, the key to securing momentum and growing market share is identifying the audiences who are most advanced in their consumer journey. Many...

  • Welcome to the EV Tipping Point

    Welcome to the EV Tipping Point

    July 14, 2020

    The tipping point for a trend or technology is often only visible in the rear-view mirror. It’s with the benefit of hindsight that we get to see the moment when something passed from the ranks of a few influential innovators, grabbed the attention of early adopters and swiftly enter the mass market. This limited view can often leave established brands...