Maria Serrano

Posts by Maria Serrano

  • Ten steps to a winning Sponsored Messaging campaign

    Ten steps to a winning Sponsored Messaging campaign

    September 21, 2020

    As a senior online ads strategist at LinkedIn, I know how many marketers depend on Sponsored Messaging. It’s where they turn to transform their response rates, cut cost per lead (CPL) and hit targets far faster than they otherwise could. Sponsored Messaging delivers far stronger engagement than email marketing, and marketers often launch campaigns to save the...

  • 10 Top Tips for a Successful Sponsored Content Campaign

    10 Top Tips for a Successful Sponsored Content Campaign

    November 21, 2018

    I love my job as a senior online ads strategist for LinkedIn. I get to work closely with advertisers on their Sponsored Content campaigns, sharing ideas for maximising their budgets, and helping them get full value from the LinkedIn platform and the opportunities it presents. There’s nothing better than being able to share a tip or a tactic that you know will...