Martina Cianfrocca

Posts by Martina Cianfrocca

  • Why it’s vital to include employee audiences in your external campaign planning

    The critical audience that too many marketing campaigns ignore

    May 30, 2018

    I bet you that I can name one of the most important audiences for your next marketing campaign. I may not know which business you work for, or what your particular marketing objectives are. However, I do know that there is almost certainly one very well-defined group of people who will be critical to achieving them. The good news is that these people are...

  • Hacks that boost B2B Content effectiveness

    The LinkedIn Campaign Manager hacks that boost B2B Content effectiveness

    August 10, 2017

    LinkedIn Campaign Manager is our self-serve tool for creating Sponsored Content campaigns on LinkedIn. It enables anybody to set a budget, upload appropriate creative and start engaging audiences in the LinkedIn feed. However, LinkedIn Campaign Manager is also much more. It’s a tactical asset that can help you to plan, refine and sense-check your campaigns...