Nico Lutkins

Posts by Nico Lutkins

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    April 9, 2019

    A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours watching aren’t just entertaining us or helping us switch off – they keep planting ideas about...

  • Dmexco

    Thoughts from DMEXCO: Fusing digital transformation with human potential

    September 14, 2017

    With one simple formula, shared at the end of a discussion at DMEXCO yesterday morning, Allen Blue summed up precisely what businesses need to do, in order to make digital transformation work for them. “During this event, everything you see will be about data, technology and new mechanisms for getting things done,” said LinkedIn’s co-founder. “And I can tell you...

  • cmo

    Our pocket handbook for the modern CMO

    June 27, 2017

    Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and responsibility for Chief Marketing Officers (CMOs) – but also greater pressure and greater scrutiny at a time when their budgets are increasingly constrained. Adapting to new media platforms, integrating more effectively with sales, HR...

  • peace

    Time to give peace a chance in marketing language?

    April 24, 2017

    At a time when the world has many genuine horrors, it seems trivial to write a post about the violence of marketing language. Recently...

  • sales and marketing

    How many marketers does it take to reinvent a sales funnel?

    March 1, 2017

    Is a funnel still a funnel if it looks nothing like a funnel, acts nothing like a funnel – and would be completely useless at pouring...

  • Yoda-like B2B marketing wisdom from Tartufa the cat

    October 21, 2016

    My cat isn’t a YouTube star – at least not yet. She hasn’t mastered the viral marketing art of getting stuck in a laundry basket or...