They’ll sound familiar to any business: the complaints that get fired off against one another by sales and marketing teams. From wasted money to abandoned strategies, withheld information, unwarranted power grabs and dodgy, unqualified leads. These issues can seem like an inevitable result of having separate sales and marketing functions – but they don’t have to...
Posts by Nicolas Cappiello
It’s a challenging time for marketers. We face pressures to innovate constantly, to deal with disruption on an almost daily basis and to keep thinking creatively despite the ever-increasing demands of our diaries. According to Dr. Stuart Brown, there’s only one way that a sensible, mature adult should deal with such issues. We need to spend a lot more time...
- Resource of the Week