Orla Walton

Posts by Orla Walton

  • Five trends shaping the state of sales in Europe

    Five trends shaping the state of sales in Europe

    April 24, 2019

    Skilled sales people have never been in greater demand than they are in 2019, with ‘Sales Leadership’ ranking in the Top 10 most in-demand skills in EMEA, and ‘Persuasion’ the second most sought-after soft skill in the region. Which, though, are the sales skills that are most effective for engaging B2B buyers, closing deals, and securing revenue and lifetime...

  • 10 top sales authors on the books that inspired them

    10 top sales authors on the books that inspired them

    February 6, 2019

    Sales wisdom doesn’t usually have a best before date – and the most effective sellers know it. Their success depends on integrating the fundamental art and science of persuasion with the modern techniques, tools and data now available to them and their teams. Many of these top sales people have gone onto become authors in their own right – sharing ideas for how...

  • 5 templates for sales emails and InMails that really work

    5 templates for sales emails and InMails that really work

    January 31, 2019

    January is a time for big predictions – and so here’s the one sales reps out there may not have heard before. You’ll send a lot of prospecting emails and InMails in 2019 – and you’ll spend a fair bit of time racking your brains for the combination of words and phrases to improve your response rate. Okay, so maybe that wasn’t the most original prediction that you...

  • 14 tips to get your LinkedIn profile selling harder for you this year

    14 tips to get your LinkedIn profile selling harder for you...

    January 24, 2019

    As a seller, take a moment to think about how you set about qualifying leads. You search, research, size up, and scrutinise. You...

  • Seven selling resolutions to set you up for 2019 success

    Seven selling resolutions to set you up for 2019 success

    January 15, 2019

    A new year means new targets – and if you’re anything like my sales team, you’ll have come back from the Christmas holiday with...

  • Sales and Marketing’s big challenges for 2019

    Sales and Marketing’s big challenges for 2019

    December 20, 2018

    The ability to align sales and marketing teams around a shared view of the buyer journey will play a big part in determining business...