It’s the final episode of Guess Who’s Buying, where the aim of the marketing game is to engage the people moving the tech buying process forward. In the era of the Anonymous Buyer, you might need different tactics to keep winning. In our previous episodes, we’ve visited a marketing department struggling to make webcasts work – and an IT team with an impatient...
Posts by Preethi Sundaram
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- Topics:
- B2B Marketing
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Welcome back to Guess Who’s Buying, the B2B tech marketing game with new rules for the era of the Anonymous Buyer. In our first episode we featured the story of a lead generation marketer looking for a better experience of webcasts – and a cast of colleagues any of which could take on the anonymous buyer role. This time around things are a little different. We...
- Topics:
- B2B Marketing
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Need a quick break to keep your mind fresh when working remotely? If you’re a B2B tech marketer then we’ve got a familiar game for you – with some new rules. Scroll down and see if you can Guess Who’s Buying. Identifying B2B tech buyers used to be straightforward: a simple case of following the job title to find the IT decision-maker. As our short video story...
- Topics:
- B2B Marketing
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The rise of the anonymous buyer has changed the rules of B2B tech marketing by taking sole responsibility for IT buying away from a...
- Topics:
- B2B Marketing
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B2B tech buying ain’t what it used to be – and that means that B2B tech marketing can’t afford to stay the same either. Where we once...
- Topics:
- Technology
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B2B tech marketers are trained to identify, engage and convince IT decision-makers – those all-powerful gatekeepers responsible for...
- Topics:
- Technology