Preethi Sundaram

Posts by Preethi Sundaram

  • Guess Who’s Buying – Round 2

    Guess Who’s Buying – Round 2

    June 26, 2020

    Welcome back to Guess Who’s Buying, the B2B tech marketing game with new rules for the era of the Anonymous Buyer. In our first episode we featured the story of a lead generation marketer looking for a better experience of webcasts – and a cast of colleagues any of which could take on the anonymous buyer role. This time around things are a little different. We...

  • Guess Who’s Buying – Round 1

    Guess Who’s Buying – Round 1

    June 12, 2020

    Need a quick break to keep your mind fresh when working remotely? If you’re a B2B tech marketer then we’ve got a familiar game for you – with some new rules. Scroll down and see if you can Guess Who’s Buying. Identifying B2B tech buyers used to be straightforward: a simple case of following the job title to find the IT decision-maker. As our short video story...

  • Targeting the Anonymous Buyer

    Targeting the Anonymous Buyer

    May 18, 2020

    The rise of the anonymous buyer has changed the rules of B2B tech marketing by taking sole responsibility for IT buying away from a single, well-defined decision maker – and distributing it across the entire company. Today, four out of every five employees are involved in technology purchases at some stage. The success of your marketing strategy will depend on...

  • Tech marketers –your one-sheet action plans for B2B video are here

    Tech marketers –your one-sheet action plans for B2B video...

    September 18, 2019

    B2B tech buying ain’t what it used to be – and that means that B2B tech marketing can’t afford to stay the same either. Where we once...

  • Why tech marketers need to think beyond the ITDM

    Why tech marketers need to think beyond the ITDM

    June 5, 2019

    B2B tech marketers are trained to identify, engage and convince IT decision-makers – those all-powerful gatekeepers responsible for...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video that every tech marketer should read

    April 10, 2019

    Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to...